The season of love is here! With Valentine’s Day 2015 on the doorstep, the young and old hearts are already skipping beats counting the time left for D-day. As an email marketer, there are countless reasons on why you should celebrate Valentine’s Day with unmatched vigor and craziness. After all, you too are head over heels in love with your email subscribers, which gives you a reason for why you should celebrate this day with them. We guess, no one would ever take the risk of ignoring their loved ones on this special day. Well, our brief guide will help you inculcating the compassion hidden in this love filled occasion in your email marketing tasks.
Fall in love with your subscribers’ choices
When you date a person, you are actually taking a step towards knowing your partner in a better way. This Valentine’s day, make sure you understand and fall in love with the preferences set by your email subscribers. Your subscribers are the masters of your email marketing campaign so make sure that this Valentine’s you manage to charm your subscribers by offering them what they love the most.
Social friends are your true lovers
The true meaning of Valentine’s Day is personified when you understand the essence of true love. Your true lovers are the friends that you have accumulated through the medium of social media channels. You should take this all to a new level while integrating your emails with friends and followers. You can pamper them with offers such as free trial, special giveaways and unconditional discounts over products and services and in return ask them for email subscription.
Past relationships are the biggest lessons
Learning from the past experiences and relationships is something that everyone should focus upon and luckily Valentine’s Day is the best time to do so. For email marketers, it is important that they learn lessons from the previous email design, CTAs, subscribers and mail subject to name a few. Try to figure out why the subscribers ditched you in the past, what were the pitfalls in previous mails and what worked as wonders.
Ouch! Roses & thorns come together
Roses & thorns come together, gracefully in a single bouquet. It is your task to identify the roses and thorns. You need to identify the most loyal audience amongst the available bunch of choices you have. As email marketers, you need to make sure your mail subscriber list carries all the loyal and appropriate subscribers. This Is because your business’s reputation depends entirely upon the how effective is the list. Check out the subscribers who have not unsubscribed yet do not pay any attention to the mails. It is best to eliminate them from the list.
To sum up, this guide is a treasure for all email marketers who are looking forward to use the excuse of Valentine’s Day to proclaim the love of old & new subscribers.