There is no doubt in the fact that computers are no more the sole means for surfing internet. With ever-growing technology, the number of devices available for the purpose is countless. The best part is that each of the devices manages to deliver excellent browsing experience, thanks to Responsive Design! All the web developers are now religiously following Responsive website designing. The technique has managed to create a buzz owing to the easy of accessibility that it offers while browsing websites over different devices.
There is nothing complicated or new that Responsive web design offers through the website format. This basically involves reformatting of a website in a way that it easily fits the screen size of varied devices ranging from smart phone, tablets, desktop to laptop. The need for responsive design originated mainly because of the fact that a major percentage of population is relying upon different devices for browsing internet. The option for devices is no more restricted to desktops or laptops. Internet surfers consider browsing anytime, anywhere, which is what, justifies their dependence upon alternate devices.
As a web designer, it is mandatory for you to opt for responsive web designing and keep the traffic regulated. The best part about getting responsive is that it can aid you well in the online marketing process. Yes, you hear it right! You can avail several SEO benefits when going responsive. Want to explore how? Read on to know how responsive web design can help the website in gaining visibility across SERPs.
Utilizability: Google has always been very particular when it comes to sending users to the right place. The search engine makes sure that the users get the most relevant results for the search they have conducted. When a visitor clicks over one of the result but immediate navigates back to the SERP, Google considers that the website is not of any relevance for the particular search term. Now, the point is if your mobile website is not designed accordingly. The user is going to leave without actually exploring it. This will eventually make Google understand that your website is not that appealing and will drop your ranking in SEO. As per the stats from Gomez research back in 2012, nearly 46% of consumers are going to leave a mobile site if it fails to work well during the last visit.
Users would never prefer to stick by the websites that are difficult to navigate over devices such as mobile. Instead, they would prefer returning to Google to find some other option that is easy to navigate and read. All this would increase the bounce rate, hence dropping the website ranking in mobile search. With responsive design, you can score well on SEO by decreasing the bounce rate and eventually increasing the overall traffic.
Content Duplicity: When you know that your mobile website is responsive, you can have a sigh of relief as you could be sure that your website is safe from the impact of Panda because of displaying the same content in both desktop and mobile version. When you adhere by the responsive website designing technique, the content that the users view, comes from the same URL, hence making sure Google does not take the content to be duplicate.
Mobile Search Ranking: As per the new criteria that came in to action since 21st April, 2015, Google has made sure that the sites that are completely responsive would be given preference as compared to those who are not responsive. So, for better search engine ranking, you will have to make sure that your website is compatible with all leading devices such as tablets, phones and desktops.
Link Building: When somebody links to your website, he or she is automatically linking to the mobile website in case your website is responsible in nature. So, the visitor can easily reach the main webpage from the mobile version by simply clicking over the link offered by mobile website. This will lead all the links to a single URL and will eventually enhance the user experience for every visitor.
Local Search Listing: It is important for local search to be a part of the searches conducted on smart phones. Many users are interested in making business deal with some company or websites and hence eventually would prefer to call them through the mobile SERPs. Google’s latest observation shows that local searches lead 50% of mobile users to make store visits.
Bounce Rate: For all those sites that are not mobile friendly, there are chances for you to suffer from high bounce rate for mobile searches. This will eventually impact the ranking for search engines. So, the best that you can do is to link the desktop version and the mobile version of the website so as to maintain the bounce rate and ranking.