Things on social media front can never go stagnant. Every week, there are new updates knocking your door. Knowing about all of them at the earliest and keeping a pace with them is not an easy task. To make you a little acquainted with the updates, we have compiled some of this week’s latest updates.
AdWord’s Search Funnels Are Now More Accessible
The recent update from Google came over as a post on Google+. Google declared that the Search Funnels in AdWords will be now named as “Attribution.” The users can easily find the Attribution section under the tools menu. It will however be more discoverable and easier to access. This way the feature will be able to reclaim its lost visibility in the tools menu. Earlier the Search Funnels aka Attributions reports were kept hidden under the conversions menu. Despite the less visible location, these reports manage to depict some essential information about how the data could be interrelated and used for PPC management and optimizations.
With attribution reporting, emphasis has been laid over the fact that conversions get recognized for the keyword that the searcher last clicked upon. But, there is still a process that includes a few queries, assigned paths and precise timing. All this helps in guiding the user to make conversion and eventually draw some authority for the PPC account.
Facebook “Hello” Brings Local Search to Calls
Facebook has recently come out with a fascinating app called ‘Hello.’ The app will be marking entry of Facebook in the world of local search. The app which is currently in testing mode allows mobile users to look for people as well as businesses over Facebook. Once you find the business or people that you have been looking for, you can call them through a single tap. This might seem very similar to the Google’s tap-to-call feature.
For instance, you wish to find details about a new restaurant in your area, you can simply use Hello to find all the relevant details such as their hours, book s table and get the exact directions. Hello will be synched to Facebook profiles to offer all the information about the callers. The callers will pop up showing their Facebook picture, name and common contacts in number. There is also a privacy feature that lets you blocking the numbers that have been blocked commonly. Call that you block will be visible in your call log but will go straight to the voicemail.
Bing Followed Google’s Steps and Launched Shopping Campaigns on 23rd April, 2015
Here comes the surprise! For the first time, Bing rolled out shopping campaigns focusing upon selective advertising customers. The shopping fest seemed quite similar to the fest organized by Google that replaced Product Listing Ads. These Shopping Campaigns streamlined all the Bing’s product ads, which gave the advertisers an edge and eased out the process of managing the listings. The features of the campaign included easier management of ads, hierarchal arrangement of ads for easy bidding, facility to view the catalog data within the user interface for campaign. Other features include enhanced performance insights that help in driving more traffic and optimization.