One of the most essential aspects of marketing is Design. With the dawn of advanced digital age, design evolution has changed greatly.
1. Satisfying Mobile Customers
With people making way to devices of varied sizes, the foremost concern is to have a responsive website. Considering the latest stats from Google, in year 2015, 80% of the organic search is supposed to come from mobile. For those who are still thinking how to implement the mobile strategy, they are definitely lagging in the race.
Back in 2014, Google launched a new design language namely material design UI. The purpose was to allow the user experience a flawless transition while accessing a website from a mobile, to a phablet.
2. Perfect Solution: Parallax Effect
For extremely large websites, you should consider having a separate mobile optimized website. However, for smaller websites, you need to design a continuous scrolling page with minimal clicking. Owing to the constant navigation through thumbs over the smart phone, users are rarely in the mood of scrolling. A perfect solution would be implementing a parallax effect. For smaller websites, willing to deliver incredible user experience, this is an ultimate solution.
3. Flat Designs Work Well
To add a clean and contemporary element to the overall website look, flat designs are there. The best part is that they look good even on smaller screens. Make use of high definition images but make sure there is sufficient space in the design for adding text content.
4. How About Ghost Buttons
In 2015, you can expect the gallant photographic backgrounds with high dependency over ghost button to trend. This is nothing new, as back in 2014, countless websites started using the ghost button. The best part about these buttons is that they manage to draw attention of users on the next call to action. This further offers a finished look to the design. Hidden menus and a considerably less noticeable navigation bar is the new cliché.
5. Reactive Design
In 2015, you can expect the websites to become more intelligent owing to the Reactive Design. Huge databases have always been a rage and with reactive design you can use the entire consumer data. With reactive design, gives the freedom of personalization and lets the content on website customized as business requirements change.