There is no doubt in the fact that web design is one of the most discussed topics in IT world. Being one of the hottest commodities in market, there are people who actually fail to understand what all they can establish and achieve through their website. Setting up a website just to maintain an online presence seems a vague statement until unless you focus upon usability factor.
A seamless UX design helps in focusing upon ease of use for the visitor rather focusing upon complex features design elements. When you implement the UX design feature, you are actually taking a step towards accomplishment of your business goals. However, the concept of UX design is relatively fresh, which is why it is susceptible to garner misconceptions. Here are some of the myths surrounding UX design that you should prefer avoiding.
Myth 1: People would stop to read what’s over the page
The only moment when visitors read the content word by word is when they are looking for some information or when they are in the mood to go through the content. They prefer scanning pages for the keywords they are interested in. Sometimes, they might pay a little attention to the headings, short paragraphs or some bullet points but nothing more than that. In the hurry to accumulate desired information, they would prefer skipping what seems irrelevant to them. So, make sure that you limit the content and avoid using content such as lengthy text blocks, repetitive instructions, promotional content and anything else that might seem irrelevant.
Myth 2: Three Clicks are enough for accessing a web page
Well, you must have come across the Three Click Rule that determines the usability from the visitor’s point of view. To those who are not acquainted with this rule, it suggests that a user would leave the website if he does not find the relevant information within first 3 clicks. However, in reality, visitors do not leave the site until they are able to find the information, no matter if the number of clicks increases to three. In reality, nothing such as minimum three clicks applies. Fewer clicks have nothing to do with the user satisfaction or the success rate of any campaign. What matters here the most is the ease of navigation that the website offers and the availability of information along the right path. You should not insist the user to think about the number of clicks as a few extra clicks would not matter when all other factors are taken care of.
Myth 3: People are not interested in scrolling
Until the mid-nineties, scrolling was an alienated thought, which is why the visitors had to read the entire content before navigating anywhere. However, in present time, it has become natural to scroll down when the visitors go through some lengthy article or tutorial. Thanks to scrolling, you do not have to slice up the text to separate pages and hence the usability remains preserved. As the website owner, you do not have to fight for acquiring spot at the top of your homepage. Since, the user now has the ease to scroll down, you can align the content uniformly over the entire pages while eliminating the need to squeeze everything onto the top of your homepage. However, you have to adhere by the design principles to ensure that there are certain elements that encourage visitors to scroll down. Even though the content that is present above the fold manages to garner maximum attention, you will still have to ensure that rest of the content is worth reading.
Myth 4: Design is about making a website look good
If you too belong to the class of website designers who believe that website design is all about putting in things that look good, then you are highly mistaken. Technically, designing is more about functionality and usability. Design should not limit itself till looks but should be highly functional at the same time. Art is essential but so is the usability. The design should be efficient enough in offering the usability that matches the expectations of the users. Rather than limiting the scope till color palette, contrast & font style, you should focus upon also focus upon user-research, prototyping and more.
Myth 5: Accessible websites are expensive and difficult to manage
Your website neither requires additional functionality nor does it require you to create duplicate content. To make your website accessible, the first step is to understand the requirements of varied users who are using various devices for accessing the website. The cost that involves when making website is same as what it takes when you create a website from the scratch. However, you need to keep in mind that it is more difficult to convert an already inaccessible site to accessible site than to create a new accessible. No matter, if you are making a new website that is accessible or if you want to convert an old inaccessible website to accessible, the its indeed an affordable deal. In the long run, accessible sites prove to be easier to handle and cheaper to maintain.
Myth 6: Page elements will look better when you use Graphics
When website designers try to highlight some content block through extensive use of graphics, there are chances for the content to end up looking graphically heavy and flashy. What has been attempted to make the content look simple turns out to be looking lesser visible.
The problem is that most of the times the visitor mistakes the graphical text to be some sort of ad. This is why sometimes the visitor fails to address the content that he has been looking for. When looking for something very specific, they search only the text blocks and links, hence missing the visual elements that are colorful considering them advertisements. However, this does not mean that you should not emphasize over graphics. You can play a little with the contrast theme while prioritizing the content