Conversion Rate Optimization a.k.a. CRO is the process of influencing your visitors to take the action on your website. The number of conversions decides CRO against the resources you have spent while doing so.
No matter, if you are working for an NGO, B2B, or a tech company, you want website visitors to take action. Undeniably, all marketers hope and work ceaselessly to create a dynamic environment that can influence their visitors for a trial period offer, or to sign up the newsletter before bouncing away.
However, when it comes to performing; many marketers fail treacherously, wondering what they have done wrong. Most marketers fail not because of inadequate knowledge, but they fail, as they ignore the current trends or simply; they fail to track the visitors’ behaviour and stick with their irrational thinking that sinks their boat.
CRO is the way of tracking, learning and evaluating what resonates with your particular audience and how to endure them with your influence which can increase call-to-action. There are factors to do is; tweaking into web pages just for the visitors to make them stay and push them a wee bit on different pages as per their interest, can be very helpful for CRO.
Sounds fantastic? However, in the year 2015, only 39% of marketers think CRO as a game changer.
- Websites are still best platform for lead capturing
In a survey, more than 23% marketers agreed on the utter importance of quality web traffic and its value in gaining leads.
Even if your website is driving quality traffic through SEO; you are wasting your time, if they are not filling out a form or other things that can give their information to you.
Here A/B testing plays an important role. It can pinpoint the flaws that you were overlooking and can enhance landing page with better copies to influence visitors. Apart from that; you can always tweak changes on your website for the users so they can find the website as the hub of information, that they were looking.
- Poorly optimized landing pages
Nearly 21% marketers who failed in getting better ROI through landing page, felt the need to have better landing pages, which could have done miracles.
There are many though which you can construct an impeccable landing page, that will not resonate with your targeted audience, but will gain deals in sales conversion, as well.
From web page copy, call-to-action, form placement, and more, there are many ways to create a visually appealing landing page that can boost your sales conversion and establish you as an industry leader.
- Achieving a higher ROI is the top-most goal
While running a paid campaign, nearly 40% marketers look to skyrocketing their sales conversion and regarding it as their top most priority. Make your 2016, a great business year, and if you don’t know where to start, then start looking at your online form. You have to make it better and ask few details, which bothers no one while filling out the form. From shortening your form, replacing header or section images to moving your form to a new spot, you can tweak your online form as you want, which can result in a significantly positive response.
- The Year of CRO
If you are looking to enhance your marketing strategy, invest your time on CRO. It will not only skyrocket your business, but will establish you as a brand, too. Impacting CRO will not only enhance your landing pages, but will improve other areas of marketing as well.