‘Social Media’ is a time-consuming process, and it demands energy to run the juggernaut, successfully. To know what things are going to work and what not, makes a huge impact on the overall social media campaign.
Out of all social media campaigns on the web, ‘Twitter’ by far the easiest and great platform to master. It’s a great tool to drive traffic to the website; only if, you are willing to devour all the information and to incorporate the right strategy for the best results.
- Customized Twitter Button
It takes a lot of time and hard work to build a website that can create buzz and encourage people to share it on various social media channels such as Twitter. Moreover, it takes days to write a well-researched content, and Twitter is one of the best platforms to generate content share count because Twitteratis’ love sharing greatly written content that can give them RTs (retweets).
Go to https://about.twitter.com/resources/buttons and choose one button for your website to share content on the website. Don’t forget to specify the URL so the redirection can work and you can generate share on Twitter, and regain the RTs from the unknown Twitter users who can visit your website through the content link.
If you are using WordPress, ClickToTweet Plugin is the best bet, as it’s easy to add custom Twitter links.
It’s used before a keyword that you want to popular. Mainly, marketers use on-going keywords that are in trend or create their own keywords and market it until it doesn’t create a buzz among the targeted audience to drive traffic to the post, – and from post to the website.
Hashtags really work amazingly when you are running a campaign or doing promotion. Hashtags act as a search engine for certain tweets to track and it boosts the visibility for the keywords that you are using in your post. A lot of companies use it to track content or hold Q&A, and drive overwhelming traffic to their website. For instance; write us about your favourite digital marketing platform with #Looupe at the end, so we can award a certain marketing discount to the best tweet.
In layman, hashtags are a trend to grow audience and create buzz for the business. Moreover, it helps you in categorizing your tweets in a particular category and the targeted audience can track down all the tweets on particular keywords through hashtags.
Moreover, WordTracker is a great tool to analyze viral and most searching keywords to use.
If you looking to create buzz on social media and want to drive traffic to products or services page of your website, then share the stories of you successfully selling items and customer experience on Twitter. Agreed, the word count is 140 characters for now, but a lot can be said if you polish the art of telling more in less.
ClickToTweet is a great tool where you can ask your customer to share the tweet link with its friends or business page followers, and can create a buzz of your business. Don’t forget to use hashtags before certain keywords and allow Twitter algorithms to add it to a certain hashtag list.
You will need a Twitter account to log in to the website. Remember; the success on social media paves the way for the ultimate success of your website.
- Get Influencers
Influencers can make your brand and have the power to skyrocket your business on social media. Hence, you have to find influencers in your niche and develop healthy relations with them so they can encourage their following to take you seriously.
Twitter is filled with influencers in different niches, and there ought to be handful influencers in your business domain, too. It’s all about communicating with them and asking favours while doing something in return.
Asking favour in your first message can run them away. Shoo!! Don’t do that. Take time and nurture your relation with them. You can start immersing yourself in their content and leaving your views beneath their blogs etc. It helps in getting attention and strengthening the relationship with them.