For most of the retailers, the sales made during holiday season play a pivotal role in determining the business progress. Considering the stats offered by ComScore, the expected e-commerce sales during the holiday season is going to increase by 16%.
The question is how can you increase your business’s profits not just for the holiday season, but throughout the year? Read on to know how you can convert holiday shoppers into regular customers.
Delight the Customers with Freebies
Other than offering quick and luring delivery terms, you can use strategies such as offering free gifts on every purchase. Chocomize is a premium chocolate brand that has been offering 1-2 days delivery and additionally offering a free gift over every purchase. According to the company, this strategy has helped them greatly as 32% of the first time customers have ordered at least once in 12 months.
Lure the customers with Irresistible Offers
Offers and additional benefits are the factors that are responsible for encouraging the customers to shop again. For instance, you can take help of gift cards. Since, these are one of the most popular gifting options, you can provide offer free gift cards with a purchase. Even when someone is buying a gift card from you, you can offer an additional card to the gift giver.
Let Your Customer’s Know What’s Next?
Remember the time, when you used to get a bulky catalogue in your mailbox. The catalogues were used by the brands to offer an insight to the customers about the new products coming up next month or so. Since, the time for physical catalogues has elapsed, you can still attract the customers by offering newsletters and displaying flyers over the website. For instance, if someone is buying a movie DVD, tell them about the upcoming movies through flyers and newsletters.
Turn to Mobiles for Accessible Experience
As an online seller, you can always accentuate the experience by offering the customers with variant offers. You can take aid of mobile to offer something totally new. You can offer barcodes that the users can scan to get additional discount. You can offer extra discount when users shop over mobile website.