Digital Marketing has grown its branches and people are using various methods to climb to the top by holding onto different divisions to carry their business juggernaut. However, to remain updated with all the on-going trends can be tiresome, and it can distract the focus. Seriously, who has the time to keep searching for new trends while losing the time to create something evergreen on your current platform that can prove friendly to the business.
Following is the current on-going trends that have been chopped down for you to gain insights quickly and prepare your master plan to be a game-changer in 2016.
Encouraging users for generating their content and sharing their ideas have proved truly beneficial for a lot of companies. Since the introduction of the Snapchat platform, companies are using it to engage their users in creating their content and follow them up for creating exciting stories.
More than 2B smartphones are already been sold in the market and people are constantly seeing at their screens most of the time. Moreover, during their down time, people love watching videos and creating video content to convey the message, is truly beneficial for the companies. Often when the mind is free, consumer see the video with interest and take business seriously. Hence, investing in mobile videos is going to hugely benefit companies.
Nothing new about blogging has been revamped in the recent years. However, they have a huge market and will be growing tremendously in the coming years. More than half of the online marketers lays importance in their blog ahead of videos (19%. Nonetheless, B2B marketers see themselves as an important figure in the industry whose blogs can change the game for any business due to huge following and overwhelming web traffic.
Alone in the US, females spend more than $600B on shopping. Hence, millennial marketing is growing year-by-year and companies who have ignored the millennial should start taking them seriously, and introduce products and services to grow their audience. Moreover, they contribute 35% workforce in the US and after getting married and having kids, they have a lot of time looking at the shopping carts and or searching for new service while they are on maternity leave.
Facebook for Video
Facebook has introduced video streaming feature and it has gained a lot of buzz and being used voraciously by companies, individuals, artists etc. to share the videos without uploading them on Youtube and afterwards, sharing the video link etc. According to the Facebook reports, more than half of the active users watch at least one video per day. Roughly, there are more than $1B people to target through your video content.
That day is not so far when social media channel will act completely like e-commerce development platforms. For instance; Twitter is already displaying buy now option in its promotional tweets. More than 64% online marketers think that this is going to be a game-changer for companies, marketing on Twitter.
Six out of 10 most downloaded apps on mobile platforms are of messaging. Hence, it’s a new age trend that marketers should eye on, and create content to attract users and prepare a very smart strategy to curate the content on those applications. A lot of companies have created different videos for special occasions and have curated that reached millions of users through forwarding from individual to individual.
Seeing the growth of mobile devices and its market, soon mobile advertising segment will soon get the justice and much of the budget will be allocated to convert the mobile users into sales. After all, Americans are spending 24% of their media time using mobile devices.
More than 70% of online marketers are planning to increase their social media budget. As there are billions of users on social media, a wee bit of push to your social media campaigns can see a dramatic rise in your sales.
Even though many people are believing that Facebook had its days of glory, – and nowadays, a lot of people are leaving the platform, especially the younger generation. Still, more than 53% marketers are believing; it has still a strong value in terms of marketing and will be spending a huge budget on Facebook ads to increase the conversion.
More than 65% of marketers agreed to use video platform like Youtube and Vimeo more in the coming days. The reason might surprise you as well, too. By 2017, the video content will be in huge demand and probably will take over 70% of the market.
Pinterest Widening Boundaries
Days are over when Pinterest was mostly for women. Now, men are signing up for the platform rapidly. Men fashion related pins are up by 96%, whereas, motorcycle/car pins are up by 118%.