Web design is both a science and an art. If you notice then you will come to know that nearly half of the job depends upon coding and design while rest of it depends merely upon what look good and what not. For any designer, the foremost concern is to create something that lets him stand out from the crowd. Such skills and efforts do not come overnight. The key to sharp keys and creative vision is experience and knowledge. In case, you are looking forward to sharpen up your skills as a designer then try your hands upon these basic non-technical fundamentals.
1) Knowing the Design Process In Depth
When talking about familiarity with the web design, we mean that you should be having a complete knowledge about the aspects of website ranging from looks to functionality. It is better if the designer goes through the basics of the design process for a website before initiating the work. The basic that needs to be finalized before starting the design are as follows:
Color: The feel and essence of a website are determined best through the colors. Once you decide the color scheme, you will be able to set up the theme and motif for the design.
User Flow: By user flow, we are referring to the visitor’s visual movement while exploring the website. For maintaining the proper flow, you will have to focus upon color, hierarchy, layout and lines. The visual effect would be impressive if the designer focuses upon spacing as well as the facial direction.
Right Spacing: Spacing refers to the distance between the elements available over the site. A well-spaced website is known to deliver great user experience in all terms. Spacing when done correctly adds to the visual impact and improves overall readability as well.
2) A Grip over HTML Basics
Most of the designers think that HTML is all about coding and hence it is not necessary for you to know about it as it does not fall in their niche. However, in actual knowing at least the basic of HTML is a must as it is the skeleton for all web pages. A designer who knows HTML will always be able to deliver deigns that emphasize upon practicality. The designers knowing HTML get an edge over others who do not.
3) Going through the Finer points
A task of designer is not restricted to merely creating designs. Instead, you are asked to do something ahead of the designing phase. Sometimes, the client expects you to come up with a site copy. This implies especially when you are not working with copywriters. Just knowing how to write a copy is not all that you should know. You should know what is the right way of writing an effective copy to market your designs.
4) Rely Upon Constant Learning
The process of learning is continuous and never ending. You should always work towards enhancing your skills as per the client requirements. When you are open to learning new things, you can be sure that you remain well acquainted with the latest web design trends. If you notice the past trends you will notice how things have evolved from parallax scrolling, flat design to Material Design.
5) The Art of Listening
Your work depends entirely upon what the client wants you to create. So, before you start the process, you will need to learn how to master the art of listening. You can never expect to become a successful designer if you fail to listen to your clients. The client would be suggesting changes from time to time, which would go unnoticed if you do not pay attention to them.