Yes, the grand holiday season is here! While the shoppers look for best deals, the eCommerce stores look for means to enhance the user engagement. With this brief guide on holiday season marketing strategies, you can make sure that you garner the requisite audience and enhance the sales at the same time.
1. Host a Holiday Facebook Party
One of the most popular and efficient way of interacting with your fans is to host a party or event over Facebook! All that you need to do is to create a Facebook event (do not worry as it is free of cost). You will have to decide a date and time and invite people over your Facebook company page. Even after the event is created, you can still invite people whom you believe are going to show interest.
This is an effective marketing tool as you can promote the exclusive holiday season offers that your store is running. You can go a step ahead by offering vouchers and coupons to the event attendees. This will not only encourage social engagement but will let the customers enquire about your brand.
2. Use Pinterest for Enhanced User Engagement
When it comes to generating sales through the use of beautiful pictures of your products, nothing could beat the popularity of Pinterest. The famous social media site lets the user share beautiful images of the trending products and create audiences. Through Pinterest, you can create boards using the holiday themes. Name your boards in a creative and appealing manner such as ’10 Gifts Ideas That Are Trending’ or ’10 Gifts You Need to Buy For Your Friends’.
Populate the board with product images and link them to your website so that when the user clicks over those images, he or she gets redirected to the site. You can also increase the user engagement over the social media site by sharing generic images from other websites.
3. Twitter Hash Tags & Tweets
How can a campaign be called successful until unless you are not making use of hash tags & when talking about hash tags no one could win the scene better than Twitter. You can use the platform of Twitter for creating hash tags specific to your holiday season sales campaign. You can track the users who are sharing your tweets or using your hash tag.
Other than the hash tags, you can tweet offers and gift ideas along with product images over your Twitter account.
4. Craft a Holiday Email Message
Last but not least, draft a holiday email marketing campaign for targeting specific users. You can create multiple campaigns, each of which targets specific audience. One way to do this is to create a list of campaigns that you will be running for individual segments. Depending upon the customer’s previous shopping experience, you can offer them exclusive coupons and deals. This is a great way of rewarding the email subscribers while boosting the overall sales.