When formulating an email marketing strategy, the most essential thing would be considering the basics. You will need to segment your lists and as per individual lists, you will have to upgrade your transactional emails. As an email marketer, there is this need to invest time and resources in planned strategies like positioning, thought, values and conversion optimization. With these basic tips there at your rescue, you can set the core for a relevant email marketing campaign. You can apply any of these tips liberally.