So, you are looking for followers for your company’s social media account? If yes, then you must have tried several marketing strategies but how about email list. Emails manage to engage your customers with your brand. So, why not to encourage them to start following you over social media sites as well. Here are three simple steps that you need to follow for turning your subscribers into social fans.
#1: Add Social Links to Subscription Confirmation Pages
If someone is interested in signing up for your emails, this suggests that they are interested in your brand and hence would not mind becoming your social fans. The best time to ask them for following your socially is during the subscription process.
The moment when the visitors wish to receive information about your brand through email, you can revert through a customized subscription confirmation page, which should include the social opt-in buttons. The social icons should be in symmetry with the website design and layout. If possible, try that the subscribers do not have to log into their social accounts for following you. Most of the people close the subscription window just because they are asked to log in.
#2: Your Welcome Emails Should Include Social Links
When a user opts in to subscribe, the first thing that you need to do is to send a welcome mail. This needs to be done promptly as this is the time when subscribers are at the highest level of engagement. Through the email, you can ask them to follow you over social media.
Keep the social media icons in highlighting positions. In case, you have a single automated email then make sure that the major part of email comprises links or icons for the social media sites. Do not simply ask them to follow you instant use some interested call to action variation such as “Stay connected,” or “Join the community”. You can bring variation in the style of emails. For instance, for the first email, you can use a highly creative approach and alternatively for second mail, you can use a subtle approach where all the links to social icons are specified in a single section.
#3: Get Creative With Social Incentives
Social media is all about fun and engagement. Considering this, you need to make sure that you reach your dedicated email subscribers in a creative way. You can highlight your social media platforms through calls to action that ask to follow you or like you. To add something different in the call to action buttons, you will have to add incentives such as “follow us to avail best deals” or “like us to participate in our next giveaway”.
This strategy is well suited to all those brands that wish to focus only upon a single social site or want to grow their reach over one network as compare to others.
There are countless ways to ask the audiences to follow you socially. However, asking them to follow you through email subscription is a unique way of communicating with them and asking for engagement.