Be it the prophecies, folktales, myths, misconceptions or legends – you can find the internet crammed with all such stuff. The same goes with social media marketing. Considering how quickly do fallacies manage to travel, there are several myths that people have started considering to be true. This is mainly because of the digital media platform through which these rumors garner attention i.e. Internet. To make sure you do not have to limit your strategies because of myths, you will need to pick out the illusions beforehand. Let us have a look at some of the reigning myths in reference to Social Media Marketing.
1. Who says Social Media is a 9-5 job?
If you believe that social media is all about the activities that need to be done between 9 and 5 then you are highly mistaken. You need to understand the fact that Social media is all about staying updated 24/7/365. To create a marketing campaign that manages to deliver an impactful message, you will need to keep an eye upon the updates and stay connected to the audiences all around the clock. You can ease out the task by making use of several scheduling tools. This way you could post even when you are still asleep.
2. You think posting the same content will help?
There are so many marketers who still have this perception in mind that posting same content i.e. articles and links will help them garner audience. However, in actual you are irritating the audience by making them have a look over the same content again and again. It is essential that you create content that is interesting and refreshing. Inculcate images and videos to the posts to ensure that the posts look impressive enough.
3. Is there any word limit for blogs?
When it comes to blog posts, you need to be expressive, which is all that matters. You do not have to keep anything as the ideal length. There are marketers who believe that blogs with 300 to 700 word limit are best. However, an important fact is that the blog should have original content and display information that is easy to get indexed by Google.
4. What is the impact of negative comments over business?
If you believe that any negative comment can ruin your business than you are wrong. The only way to stay away from negative feedback is to deliver best services. However, there is no way you could rule out the possibilities for negative comments. Even some of the biggest brands fall in to the trap of negative publicity. You need not to worry about a few negative reviews when you are know you are doing well and have ample of positive reviews.