With mobile devices witnessing unprecedented growth and popularity every year, you need to make sure that you focus upon them in a planned manner. Mobiles have come out as a successful platform for letting shoppers interact with businesses. Owing to this, most of the businesses have made way to responsive design. Despite the efforts, shopping experience for mobile and desktop computer still varies greatly.
By paying a little extra attention to the habits and eccentricity of mobile users who prefer shopping on their devices, you can make your sales and conversations increase drastically. All that you need to do is to address their requirements and concerns. Let us have a look at the trends that need to be followed for garnering maximum benefits through mobile eCommerce.
Massive Increase in Mobile Shopping & Browsing
The giant E-Commerce platform Shopify recently came up with a detailed report that informed the audience about the shopping trends experienced in past year. E-Commerce shops run by Shopify managed to witness a massive growth in mobile visits and traffic. What came as a surprising fact is that for the first time the traffic through mobiles managed to surpass desktop traffic. One third of the shopping orders were made from mobile devices and rose nearly 175% higher since 2012.
Not only Shopify, even companies like Cisco have stated that the average smart phone usage has increased by 45% in 2014. This counts for a global mobile data traffic rising 69%. The growth in the traffic owes to the fact that more and more people are getting smart phones and also that the individual usage upon the devices is increasing drastically. Better network coverage and browser functionality has further contributed in making things easy.
Mobile Traffic Still Lags Behind
Despite the amazing statistics associated with mobile browsing, the sales and conversions coming from mobile traffic still seem to lag behind. What actually is happening is that the users are using mobile devices only for viewing the products, or say only as a medium for window shopping. Most of the shoppers still avoid buying items from phone until they feel that it is urgent or they do not have a choice.
Well another reason that accounts for lower mobile sales is that most of the mobile sites show smaller pictures of the products and fewer product specifications, user reviews. Owing to the urge to look for more, they make way to desktop websites. However, using a smart strategy such as offering the users with the option to view the full desktop site, you can make them stick to the mobile device and convert in to a buyer.
Rise in Reverse Show-rooming
You all must have come across the term called show-rooming, to those who are not familiar with the term, it is the situation where the shoppers visit offline stores to see the products in person and then make way to come to the online stores to purchase them at a cheaper price. There was a time when show rooming was considered as an obstacle for the retailers, however, the situation has reversed now. The latest trend is reverse show rooming, where the users look for products over the websites and buy them at the offline stores. A recent Harris poll demonstrated that nearly 69% of visitors reverse showroom now and only 46% follow show-rooming.
Why shoppers prefer to shop at a retail location is the fact that they could try on the selected items and take it home immediately. To raise the mobile conversions, you will have to offer options such as offering faster delivery, provision for in-store pick-ups and free returns in case the product seems unsatisfactory. A special discount coupon for the first-time visitors to the mobile site would do wonders.
When it comes to boosting your mobile sales, it is all about following the right trends. The comfort level of users while browsing and buying on mobile devices has increased drastically over time. This means that by offering a smooth path towards the purchase you can increase the count of mobile shoppers.