Are you running a marketing campaign? If yes, then surely Email marketing would be a part of it. Imagining a successful marketing venture without implementing Email marketing is not a ticking idea for sure. Considering the fact that email marketing has become a sophisticated and effective medium for over passing years, it is important for a marketer to craft the right strategy and engage the right audience. Based upon how fast you expect to see the results, you can set your marketing goals and the target audience. Depending upon the audience and the type of business you are running, the best that you can do is to rely upon these four prominent types of email.
1) Batch emails
The essence of email marketing is known to be lying within Batch emails. Batch emails work over the principle where they gratify the least common denominator, which is why so far only 6 percent of recipients prefer clicking upon batch emails. This is a marketer’s single shot to create a constructive impression over the audience. Any further attempts could lead to risk of getting unsubscribed or even worse getting spammed. Targeting millions of uses at once is still an amateur approach for marketers. Considering the fact that only 6 percent of the viewers actually respond, you should not rely merely focus upon the batch emails. Reliability on this factor alone would lead to extremely slow results, hence eventually making the growth process a far stretched dream.
Additional Tip: Batch emails can be created using email marketing software. The trick is to find some software that lets you do something more than just batching the emails. It is best when you invest in some software that offers you vast options.
2) Triggered emails
Triggered emails are the next stage in email marketing and offer sophisticated solutions. These are so far one of the most appealing emails, thanks to the control they offer to the marketers. With triggered emails, the marketers come in a state where they get to decide ‘where, when, and how of their emails’. The best part is that these emails are responsive in nature and let you adhere by the requirements and behavior of individual customers. What makes them more adept is the fact that these emails let the marketers deliver personalized experience that is nothing like the batch emails that are slow and restrict personalization.
Additional Tip: When relying upon Triggered emails, the most important part is to take complete control over the emails so that whenever required, you can alter them and conduct testing. You can adjust the time and the frequency for sending emails.
3) Promotional emails
Consider the example, you stay near subway and hence, when hungry you can anytime jump off your bed and take a short trip to the subway. Why? Because it is convenient and solves your purpose too exactly what your marketing content should be like. The goal should be getting the user as close to the goal as possible. Through promotional emails, you get to create a hierarchy with small goals built at each step. This way you can expect the customer to reach the next stage without the need to make them feel rushed. However, you need to make sure that your emails are providing access to different paths for different customer personas.
Additional Tip: While evaluating a marketing software vendor for handling the promotional emails, make sure that your first concern is ease of use.
4) Template emails
Well this one is easy to guess! Template emails are easy to customize and can be molded as per your requirement. As per the event and can customize them to your exact needs. For large sized organization, where the marketing is the main lead and several teams are simultaneously working upon the emails, these type of mails offer eth desired flexibility.