There is no way one could predict when Google would bring in a change in the existing search algorithm. In year 2014 alone, Google came up with 15 confirmed updates and 500-600 unconfirmed minor alterations. Even though minor changes could not grab the same attention as others, the major changes named as cute animals Penguin, Panda, and Pigeon took the world to a storm. Probably all the small and big websites got hit by the algorithm and businesses experienced rapid fall.
Now, leaving the past behind, Google has come up with another important update that will be focusing entirely upon mobile search results. Recently, Google came out with an announcement for an algorithm change over their Webmaster Central Blog. Here is the official statement released by Google, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
As per the stats accumulated by January 2015, the traffic gathered by tablet and mobile hit has managed to contribute to nearly 35% of all traffic in the US. This suggests an increase in traffic by 24% on mobile and 7% on tablets in a year. On the other hand, the traffic coming through desktop decreased by 8% in January 2015 when compared to the traffic generated by January 2014.
Many business sectors are still lagging behind when talking about the mobile usage and have been rather slow when it comes to implementing optimization to the mobile websites. As per the surveys, in B2B sector, it is the financial services that have the lowest share of smart phone and tablets visits that counts for nearly 23% (combined traffic from phone and tablet). On the other hand, the mobile and tablet traffic for Retail is 44%, Travel is 48% and for Media is 62%. It has been witnessed that the shoppers or decision makers are spending maximum time online over mobile, hence the businesses need to focus a lot upon mobile websites.
Google has discussed how their new algorithm will be working and how it will focus upon mobile-friendliness. In simple words, Google will make sure that the website is either mobile friendly or not. So, as a website owner, you need to make sure that you do not stand in between in terms of mobile friendliness. To know if Google takes your website as mobile friendly or not, the best that you can do is to rely upon their mobile-friendly testing tool. With this tool, you will be able to understand if the website requires changes to be made or not. As per Google, the algorithm will be launched on April 21st, so you still have time to make your website optimized for mobile devices.
Will It Change The Face Of Mobile SEO?
This is still a mystery as in what Google is launching and the story would unfold only after April 21. You never know if you wake up that morning and see that your organic mobile traffic has reached to zero. You never know if the website not optimized for mobile devices get removed from the organic search results. Regardless of what will be the outcome, we can say one thing that this Google update will help businesses in making the mobile search experience better