Subject Lines That Boost Email Click Through Rates

Subject Lines That Boost Email Click Through Rates

We all are well acquainted with the fact that we receive hundreds of mails a day, out of which we might read only one or two. As someone who is running a marketing campaign, it gets utterly important to make the audiences read the emails. To make your emails do not get overshadowed by the newsletters or promotions sent out by others, you need to work upon the subject lines. A subject line is the first thing that the receiver comes across when he or she views it in inbox. You will have to make sure that you use subject lines that are relevant and smitten the onlooker. Here are some tips that we believe you should inculcate while creating email subject lines.

Make use of numbered lists

Make sure you ask right questions

Keep buyer’s interest in mind

Use symbols for better lines

Strategic planning for sending Emails

Use Right Call to Actions

Trigger words can help

Send out incentives

No Comments

Post a Comment

Request a Quote

We seek to create long-term relationships built on results.


                <div class='gf_browser_unknown gform_wrapper' id='gform_wrapper_3' ><a id='gf_3' class='gform_anchor' ></a><form method='post' enctype='multipart/form-data' target='gform_ajax_frame_3' id='gform_3'  action='/subject-lines-that-boost-email-click-through-rates/#gf_3'>
                        <div class='gform_body'><ul id='gform_fields_3' class='gform_fields top_label form_sublabel_below description_below'><li id='field_3_1' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_3_1' >Name<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_text'><input name='input_1' id='input_3_1' type='text' value='' class='large'  tabindex='1'   aria-required="true" aria-invalid="false" /></div></li><li id='field_3_2' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_3_2' >Email<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_email'>
                            <input name='input_2' id='input_3_2' type='text' value='' class='large' tabindex='2'    aria-required="true" aria-invalid="false"/>
                        </div></li><li id='field_3_3' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_3_3' >Phone<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_phone'><input name='input_3' id='input_3_3' type='text' value='' class='large' tabindex='3'   aria-required="true" aria-invalid="false" /></div></li><li id='field_3_4' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_3_4' >Company Name<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_text'><input name='input_4' id='input_3_4' type='text' value='' class='large'  tabindex='4'   aria-required="true" aria-invalid="false" /></div></li><li id='field_3_5' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_3_5' >Message<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_textarea'><textarea name='input_5' id='input_3_5' class='textarea small' tabindex='5'   aria-required="true" aria-invalid="false"   rows='10' cols='50'></textarea></div></li>
                            </ul></div>
        <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_3' class='gform_button button' value='Get A Quote' tabindex='6' onclick='if(window["gf_submitting_3"]){return false;}  window["gf_submitting_3"]=true;  ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_3"]){return false;} window["gf_submitting_3"]=true;  jQuery("#gform_3").trigger("submit",[true]); }' /> <input type='hidden' name='gform_ajax' value='form_id=3&amp;title=&amp;description=&amp;tabindex=1' />
            <input type='hidden' class='gform_hidden' name='is_submit_3' value='1' />
            <input type='hidden' class='gform_hidden' name='gform_submit' value='3' />
            
            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' />
            <input type='hidden' class='gform_hidden' name='state_3' value='WyJbXSIsIjJhMWEzYjg3ZjRkOWFlZmVlNjcwZmNmMjQxYmJiODRiIl0=' />
            <input type='hidden' class='gform_hidden' name='gform_target_page_number_3' id='gform_target_page_number_3' value='0' />
            <input type='hidden' class='gform_hidden' name='gform_source_page_number_3' id='gform_source_page_number_3' value='1' />
            <input type='hidden' name='gform_field_values' value='' />
            
        </div>
                        </form>
                        </div>
                <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_3' id='gform_ajax_frame_3'>This iframe contains the logic required to handle AJAX powered Gravity Forms.</iframe>
                <script type='text/javascript'>jQuery(document).ready(function($){gformInitSpinner( 3, 'https://www.looupe.com/wp-content/plugins/gravityforms/images/spinner.gif' );jQuery('#gform_ajax_frame_3').load( function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_3');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_3').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;if(is_form){jQuery('#gform_wrapper_3').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_3').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_3').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document).scrollTop(jQuery('#gform_wrapper_3').offset().top); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_3').val();gformInitSpinner( 3, 'https://www.looupe.com/wp-content/plugins/gravityforms/images/spinner.gif' );jQuery(document).trigger('gform_page_loaded', [3, current_page]);window['gf_submitting_3'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}setTimeout(function(){jQuery('#gform_wrapper_3').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_3').offset().top);jQuery(document).trigger('gform_confirmation_loaded', [3]);window['gf_submitting_3'] = false;}, 50);}else{jQuery('#gform_3').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger('gform_post_render', [3, current_page]);} );} );</script><script type='text/javascript'> if(typeof gf_global == 'undefined') var gf_global = {"gf_currency_config":{"name":"U.S. Dollar","symbol_left":"$","symbol_right":"","symbol_padding":"","thousand_separator":",","decimal_separator":".","decimals":2},"base_url":"https:\/\/www.looupe.com\/wp-content\/plugins\/gravityforms","number_formats":[],"spinnerUrl":"https:\/\/www.looupe.com\/wp-content\/plugins\/gravityforms\/images\/spinner.gif"};jQuery(document).bind('gform_post_render', function(event, formId, currentPage){if(formId == 3) {} } );jQuery(document).bind('gform_post_conditional_logic', function(event, formId, fields, isInit){} );</script><script type='text/javascript'> jQuery(document).ready(function(){jQuery(document).trigger('gform_post_render', [3, 1]) } ); </script>