Have you ever thought what makes the popular brands distinguished from the usual brands. For instance, consider Cadbury and the thing you could think of is the brand’s logo and color scheme. Similarly McDonald’s makes you think of the golden arches. What we mean to suggest here is that all popular brands are identified the best by their color scheme and logo.
All leading companies strategically use specific colors in their logo, website, and product so as to attract customers. So, as a B2B marketer, the most important element is how to choose the right colors for your business.
Several researches have shown that impact of different colors over the viewers varies. For instance, when you choose a color like purple, you are representing wealth, majesty, leadership and revenue. Considering how well colors define your business, you will need to make sure that you choose the right colors for your brand’s logo, landing pages, product pages etc. To understand the color scheme better, have a look at the infograph created by Marketo. So, what are you waiting for? Go ahead and know what your current brand colors is suggesting about your business values.