When designing a website, everyone makes sure that they implement the best designs. Despite, the efforts made, there are chances to come up with a website design that lacks the functionality and flexibility you expected. No matter how much you invested in the design, it will prove to be a waste if your conversions and traffic are suffering. To know if your sites needs to get redesigned, here are the things that you need to look for.
Searchers are the shoppers: It has been reported that nearly 65% of users, prefer to research online and then purchase in-store. They do not land directly over the website instead they reach the website through the product pages that get displayed when the user searched for a particular category over search engines. This suggests that you should be available where your target audience focuses. You will need to present your products and services in the most appealing manner when they are searched over leading search engines.
Slow loading sites: By slow, we mean sites that take more than two seconds to load. As per the analysis made by KISSmetrics, about 5% of users tend to abandon websites that take more than one second to load 10% abandon sites that take two seconds to load and 20% users leave a site that loads in three seconds. Considering the stats, you can estimate the amount of traffic that you are losing.
Old Website Design: You do not have to take it as compulsion for redesigning but there is still need for your website to adhere by the recent trends and standards. Since, most users search before shopping, you need to make sure that you create and maintain a store that offers shopping experience similar to the physical store. As a thumb rule, if your website is older than three years then you should consider redesigning it.
Low Traffic/Sales: Well, you cannot consider them to be a sure shot indicator for changing the site’s design. Factors such as Google algorithm changes or market trends can be instead considered as the game-changing factors. However, when you experience a dip in either, it’s worth considering to redesign the website in a way that it encourages users to stop by and make conversion.
Confusing Conversion Path: There are times when the graphic design is perfect, still people are not visiting the pages you want them to visit. The problem in this case is the website architecture. This can be checked by evaluating Google Analytics, which showcases the exact path that people are following when visiting a given page on the website. In that case, you will have to evaluate the conversion path.
No Clear Call-to-Action: A call-to-action button can make things easy by simply asking the users to visit you or make a conversion. You need to keep it simple for the visitors so that they take the right approach. Confusing call-to-actions can make things difficult and may lead your website to lose some valuable sales. Just imagine that you own an e-commerce website that sells lawn and garden implements and your website is displaying bunch of blue links. In this case, it is going to get hard to understand what next to do. In contrast, when you include some images of the product categories with buttons of visible size, it becomes clear for the visitors where to go.