1. Focus & Optimize For Mobile Traffic
ComScore was the company that predicted back in 2012 that the mobile traffic will exceed the desktop traffic in 2014 and as a whole this came out to be true. Google has now stated that it is the responsive websites that provide the most amazing user experience. Recently, the leading search engine has stepped ahead and started using “mobile-friendly” quote along with the websites in mobile search. This is used for websites that are mobile friendly.
2. Focus More Over ROI
So, you are focusing over keyword rankings and considering it is as the major parameter for determining the success of the campaign? If yes, then it is time to wake up!
Ranking merely on the account of keywords would never let you garner revenues. So what is the use of spending bucks over SEO services when you are seeing no peak in the ROI graph? So, say bye to all those fancy ranking reports that say ‘Hey, you are ranking number 1 but we are sure about the revenue’. Instead opt for products that focus more upon ROI than keywords.
3. It’s Time to Earn Some Links
One thing that has managed to maintained its integrity regardless of the countless updates is the inbound links. These are still considered as the most influential factor for garnering loyalty and trust of users. This does not change even in 2015.
However, you need to stay away from the practices where building links is done over the grounds of irrelevant blog. Gone are the days when capturing large quantities of links will let you top the search results. Earning even a single inbound link from a high-quality website will add to the search ranking. So, if you are looking forward to attract referral traffic & leads and enhancing the sales, make sure that you opt for right practices.
4. Security Comes First
With Google already making news for the list of updates, there is a lot that the websites will have to work upon. One of those is the security factor. Google has now suggested that businesses will have to create secure websites to garner better rankings. So, in case your existing website deals with payment receipts or handles sensitive information online then it is important for your site to upgrade the existing certificates.