As per the stats from ReTargeter, the estimated traffic that converts during the first visit is only 2%. But, thanks to remarketing that lets you target rest of the 98% audience that earlier showed interest in your products but did not convert. If you are looking forward to learn some remarketing tactics that could help you in maximizing the conversions, you are at the right place. Have a look at the remarketing tips that are going to help in maximizing ROI for your remarketing campaign.
1. Understanding your Audience
When you initiate a simple advertising campaign, the foremost thing that you need to do is to understand who your target audience is, as this is also a retargeting strategy. You should know what your audience so that you can draft hyper-targeted display ads that are irresistible for the audience to click. One way to personalize the ads is by showing the users ads with content or products that they viewed in the past or similar content that might interest them.
2. Audience Segmentation
As we all know, Segmentation has been a reliable strategy for any marketing campaign, this applies in case of remarketing as well. Segmenting the audience helps in creating specific ads will help in creating personalized and highly impactful display advertising campaigns. The means by which you can segment the audience are boundless but it is behavioral retargeting that comes out with flying colors. For instance, you can target the audience based upon their behavior such as customers who visited women’s clothes categories or the shoppers who visited the electronics section. Based upon the individual visit, the targeting products could be decided.
3. Targeting the Right People
Your task as an advertiser should not be confined till knowing your audience instead you should understand which audience would be best for retargeting. Since, the aim of such campaigns is to see increase in ROI, you should focus upon all those whom you believe have previously shown signs of making a purchase or completing the action. For instance, users who have previously visited the pricing page of some product but did not make the final conversion, could be considered as a potential customer. Retargeting makes sure that you are investing on right et of customers and not on someone who just viewed the careers page over your website. However, for those businesses that do not have purchase as the prime factor on their mind but are thinking about lead generation, they can retarget besides behavioral retargeting as well.
4. Offer Something Resourceful
There is no way that should believe that there is no need to serve anything to the first time visitors over your website. It is important for your ad copies to have invincible creatives so that the audience feels tempted and prefers to return to your website. You should not limit the ad creative to displaying your brand prospects. Even if the viewer is not ready to make a purchase, you can offer something like free content to download. For those customers who were close to converting or previously abandoned the shopping cart, it is best when you entice them through a discount code or facilities such as free shipping.
5. Use Frequency Caps
There must have been times when while navigating internet you feel that some ads are continuously hounding you. You must have felt irritated to the core at that time. Now, think what if some of your potential customers are finding your ads annoying too. If you notice, most of the retargeting platforms allow you to limit the times up to which you can show your ads someone. It is best when you set a frequency cap that makes sure that none of your ads is shown more than 17-20 times to a single person. Keeping a limit would make sure that your remarketing campaign is a sure shot success.