Making the audience spend money over online stores has gone easier, but this doesn’t imply that everyone could be persuaded to do so. There is still a hefty segment of customers who seem to be indifferent to the concept of online transactions. For them online security has no concern as they are uncomfortable with sharing their financial details over web. A single hiccup and they are going to leave your website. So, the point is how to get your visitors trust you for convert in to shoppers. Here are some tips that you could follow.
Keeping the design updated: Shoppers who are well acquainted with online shopping would take only a second to guess if your website has a new or old design strategy. In case, your website design has not been updated lately, you are likely to piss off the customers and they might come in to doubt on whether they should trust your website. The next course of action for them would be evaluating whether your website is secured or even worse they might doubt if it is a legitimate business. Best designs are those that make use of enough white space, minimalist use of stock photography, shunning ill-looking fonts and most importantly a clean welcoming feel.
Use of precise spelling & grammar: Well, the formatting and font that you use for your website are the parameters for deciding how a visitor would perceive your website. Incorrect spelling, improper grammar and inappropriate phrases, could all add up to make your website look unprofessional. How you expect a visitor to rely upon a business that is incapable of writing a string of sentence. It is advisable to hire a professional for drafting the content of your website. Taking care of content would make sure that Google does not impact your website ranking because of poor spelling or grammar.
Social Media Presence: Most of the potential customers prefer seeking your company’s social media presence before deciding whether to opt for company services or not. They want to ensure that the company that they are choosing to opt for services or products has active accounts and has some authentic followers. The purpose here is to ensure that the brand has a voice of its own. Make sure you have an undeniable presence over leading social media channels. In case, your account has not been updated since long, start updating it on regular basis, so that the potential customers could witness your presence.
Social Evidence: When it comes it ecommerce companies, customers need constant reassurance. The best way for them is to see what the previous customers have to say before making the final decision. As an Ecommerce company, you can lend some help by including pieces of social evidence on your ecommerce site. You can add social proofs in the form of testimonials, reviews, social media feed, endorsements or through specifying the number of purchases made for a product. You can use of combination of social proofs to ensure that customer could know the brand in the most adequate manner.
Flexible & Trustworthy Payment Options: The payment options available for customers are hefty but it is all about reliability that you are offering to the customers. Not all buyers are that comfortable with the whole process of sharing their credit card information every time when making a purchase. Others might feel comfortable and praise the convenience offered by online wallet as it makes sure that you do not have to pull out your card every time you make some transaction. Take few possibilities for a test drive and accordingly include your favorites. The major ones are Google Wallet, Apple Pay, and PayPal. It is important that you consider your customers before choosing any payment option. Make sure that you offer the buyers with their favorite wallets.
Security Seals: To know how secure a website is, the customers usually look for valid security seals. Having a look at the seals, offers buyer with peace of mind that he is shopping at a reliable store. It acts an additional security proof for your ecommerce store. This evokes the feel that the site considers customer’s interests and financial safety as foremost concern. Make it clear that the seals are available at varied pages and easy to spot.