The relevance of social media in building and maintaining brand reputation is incomparable. Brands have managed to garner massive fan following, all thanks to the media such as Facebook, Twitter and YouTube to name a few. Let us rewind the quick 5 tips that need to be followed for letting your brand recognized and reach wider audience.
Tip 1: Make Use of Hash tags
If you are looking forward to find ways through which your social media posts can reach a wider audience then make use of hash tag. This way your brand will be able to attract audience and garner recognition. For instance, your brand ‘Abc’ is sharing some cool tips with the audience then you can use the tag – #AbcTips
Tip 2: Create Dedicated Communities for Brands
Facebook has already announced that from January 2015, users will be having access to lesser promotional posts in the news feeds. This is why brands should start creating communities for their own sites. You can create fan following for your brand by specifying the benefits that you cannot avail anywhere else. By offering incentives, you can increase the engagement of followers.
Tip 3: Promote Events through Facebook Cover
The first thing that comes in to notice when accessing your brand’s Facebook page is the cover photo. You can change the cover in accordance to the latest offer you are running or the latest product and service line that the company has launched.
Tip 4: Make Use of YouTube Videos
By now, you all must have understood the essence of using videos for your brand promotion. YouTube videos are termed as one of the most essential social media strategy for brands. To mark your presence, you will need to maintain an active presence across video channels like YouTube. Add new videos to your channel more often so as to enhance the user engagement.
Tip 5: Evaluate Your Presence
Strategies that might have proved beneficial for one brand may or may not be helpful for other brands. To make sure that the strategy used by you is benefitting your business, you will need to evaluate them on regular basis. See if your fan following has grown, remained stable or reduced since implementing the particular strategy.