For any online business, the biggest asset is its email list. As per the author of “Intentional Leadership”, the author has surprisingly built a multimillion-dollar business based upon the email list i.e. 115,000 and still counting. This clearly states that list building is the key to strong online presence. However, list building is not as easy as it may seem. In most cases, the techniques that are utilized for requesting emails often interfere with the user experience & leave them disappointed to the stage that they prefer to leave the website.
For most of the websites the most preferred way is pop-up. As per an experiment, a pop-up that executed in the 7th second of a visit resulted in a 9.29% drop in visit and a 10.20% drop in average visit duration. This is why you should reconsider the techniques that you are following for building email lists.
Learn How to Request Emails Successfully
We would not say that you can create an email list without disturbing any of the visitors, there are chances for some of the visitors to get annoyed. However, with these strategies we believe you can reduce the rate to a great extent. Here are some of the methods you can rely upon.
1. Let the Pop-up show up at the end
One reason for why most of the websites fail to bring in emails is that they display the pop-up at the beginning. Instead, they should be displaying it at the end of content. When a visitor goes through your content and likes the content, the chances to subscribe go high. Make sure that the pop-up triggers as soon as the visitor reaches the bottom of content and is in a state to make the decision.
2. Use Pop-up As An Exit Strategy
An exit strategy is something that the website follows to encourage the visitors who have the intent to leave the site. In case, you wish to increase your email subscribers by a whopping amount then the best that you can do is to arrange a pop-up only when the user shows an intention to exit. Exit-intent is a relatively new technology that signals if the user intends to leave a site. Have a look at how it works: As soon as the visitor plans to close the tab, a pop-up is triggered by the action. This is when the user stops to see what just popped up. In most cases, exit-intent pop-ups have managed to evolve positive results for email subscriptions.
3. Use sliders to Send Requests after the Page Scrolls
In order to grab email subscribers, sliding a request can help a lot. This strategy lets the subscription request to slide in, once the visitor has scrolled down a fixed percentage of the page. You can let the request to slide in from a bottom corner or anywhere else as per the design suitability. Such an entrance looks eye-catching and is seen to show drastic results. Sometimes, the results are even more convincing than the sliders.
4. Make Use of a Sticky Top Bar
How about displaying a simple yet visible bar at the top of the screen? This may seem nothing new to you. But, what if we say that the bar would scroll along with the page? Well in that case, the bar will be in the user’s sight throughout the time he is navigating content. With the request being under constant visibility, there are higher chances for the visitor to subscribe and later on convert. Make sure that when you use the top bar, it should be more like a call to action. As a whole, a sticky top bar is a great way to make the users subscribe for the emails.
5. A Subscribe Box at the End of Content
This is quite similar to what we said in the first technique i.e. letting the pop-up show up at the end of your content. However, the difference comes from the fact that this time a subscription box will placed underneath the content rather than simply popping-up. This is for those who believe that pop-ups tend to disturb and annoy the visitors. It will serve the purpose but would not grab the same level of attention as the pop-up.