Who says your task is done once your website design is complete? If you believe in this notion then you are highly mistaken. Having a well designed and functional responsive website helps in initiating the process of garnering sales. However, there is a lot that needs to be done when planning to maximize the sales. Here are a few tips that you should consider.
• Consider A/B testing for everything: Theoretically, A/B testing seems as easy as cutting a cake but in practice it is a bit complex. In theory, the process involves randomly directing the visitors to two variations of a single page. Both the versions have some differences, with one acting as master version and other with a minor change such as replacing the phrase “get free” with “get trial.” The change may seem minor but this can largely increase or decrease the conversions. You can similarly make some changes in the color of your call-to-action buttons. Take your time to understand how user behavior varies according to website.
• Keep the call-to-action obvious: A website can be termed incomplete in case there is no specific call-to-action available. An important factor is that the call-to-action should be placed so that it is visible to the users at first glance. It should be placed in a way that the user had to scroll down to view the call to action. You can keep the CTA as a phone number, sign up for newsletter, download link or free trial to name a few. The techniques that you will have to use for making the call-to-action clear would be making the font bold and large in size. Make sure you are using the right combination of colors for the same. Keep in mind the fact that the visitors will take desired action only when it is very easy for them.
• Focus over Data more than Feelings: For maximizing the conversions, you should always focus upon making the right decisions. You need to decide upon the data that your website is going to get benefit from. See if your website looks just the way you wanted it to be. If your website ends up looking a little different than what you wanted but is managing to make more conversions than it is best that you keep the changes rather than focusing upon your feeling
• Utilize Trust Symbols: You can make use of the “Trust symbols” to ensure maximized conversions. To those who do not know, these are the logos of respected and trustworthy organizations that are known to many people. For instance, if your company belongs to BBB standard, then you can display the symbol on your website. You can display it over the areas where you are putting the CTA’s for download or purchase. You can similarly display the icon where you are displaying your rating.
We would not say that these are the only ways to maximize the sales through web design. Once, you start experimenting with these basic things, you can go ahead and explore additional ideas.