Let’s be honest! Dealing with Adwords is definitely not an easy task. There are lots and lots of things that you need to balance at once. There are several accounts, the overall budgets and related activities that need to be balanced at once.
Other than this backend work, you need to keep in mind the ‘customer segment‘. After all at the end of the day, it is the customer’s money that is keeping the wheel rolling. To ensure your Adword PPC accounts function better, you will need to follow.
1. Being Proactive Is Always Better
There are times when the client points out something that was supposed to be caught by you. Other than being embarrassing, you may lose a loyal customer base. For those who wish to lead the charts, it is important to be proactive.
Make use of filters for quick view of data. You can utilize filters such as viewing keywords under the first page bid. To know if the things have changed, you need to keep on checking the Dimensions tab.
2. Checklists Always Work
If you believe that creating check list is a waste of time, you are actually living with a wrong perception. In case, you are planning to keep an account of the Creating daily, weekly, and monthly checklists can be invaluable, especially for keeping a check on key metrics such as budget pacing, performance, and identifying issues.
Consulting my daily PPC checklist is the first thing I do when I come in after I make my cup of tea. It has helped me not only be more proactive, but stay on the pulse of what’s going on with my accounts.
3. Know Your Client’s Business
For a successful PPC campaign for Adwords, the most important thing is to understand the needs of your client’s business. It is almost impossible to create perfect ads for the business without understanding its essence and unique selling points. Understanding the business will help in creating hard hitting ads having targeted keywords and effectual landing pages.
4. Study Your Competition
Knowing who your competitors are and what strategies are they following to stay ahead is going to give you an edge over others. Most of the businesses fail just because they ignore what the rivals are in to. Learning about the competition will help in creating a PPC campaign that keeps you ahead. Have a look at the keywords that the competitors are bidding on and accordingly set a budget for how much do you wish to spend.
5. Stay Updated About the Industry News
Marketing is something that tends to incorporate changes in no time. In case of Adwords too, you need to make sure that you are well acquainted with the latest buzz. Keep a keen eye over the Adwords Blog to make sure that you are well known to all the changes. Make sure that you share updates with the clients as well. This way they will know that are very much dedicated towards the campaign.