SEO can be really expensive. I mean, it can break your bank balance and look it puny. Yes, you read it right. Professional SEO costs in 5 digits easily. It’s not everyone’s cup of tea that can be done cheap. Gone are the days when Google wasn’t strict to the websites doing mistakes. Google has become a nightmare for SEO experts who have zero to no knowledge about doing quality work. Hence, the cost skyrocketed because the intense amount of working hours and knowledge it needs to generate fruitful results.
You are delusional of doing everything great like XML sitemap, Optimized Meta-title and Meta-description etc. to stay ahead of your rival. Still, you are unable to break the wall in SERPS that your competitors have created. The position is seized by their flawless marketing techniques and you have no experience in joining pole vault.
If you fail in doing effective SEO, then it might take you a long-term to learn it professionally. But, do you have the time to learn it? Most often, SEO experts are so busy with their projects that they panic to utilize time to learn something productive. Don’t worry, here’s the list of best SEO hacks that can help you in rectifying your mistake and take you ahead of your competition, even in SERPs.
Interlink your Subpages to Your Home Page
You have included top pages in your home page menu. That’s great. What if your include links of your best products in the home page content? Won’t it bring create authority for your other ages and visitors will have direct access to the products through home page?
Don’t litter your home page with your products link. Mind that. It will either scare visitors away or question them about your authenticity. Think as a user while using your best products’ link in the home page content. How you can enhance UX of your visitors and still keep pushing your products silently without promoting yourself.
Don’t Use Oversized Images
A lot of website mistake about the images concept, especially on their home page. They use oversized images and forget about the resolution rule on the home page, which do more harm than good. The rules are made for sake of goodness, which web designers and developers often forget while developing a website.
It’s no intelligence to serve excessive amount of resolution that hits like an arrow in the eyes and the pain takes away the user away from the website. An HD image, let’s say more than 5mb, will reduce the loading speed of your website and will negatively effect on user experience. This chain leads to low ranking on Google search results.
There’s a great website called webpagetest.org, which help you in checking all elements on a page. It your image doesn’t fit the industry standards, resize them. Or, get newly made.
Check that if the linking is done to pages that 404
A lot of time, many links (internal or external) are directed to 404 error pages. It devaluate the site authority and punishment of Google comes along the way. Google Search Console can help you in discovering those faulty links and to replace them with the relevant links having good content.
Since you are squandering link authority every minute, try fixing 404 error links. Go to Crawl > Crawl Errors > Not Found and click on each URL returning a 404.
Leverage Things That’s not part of your website
Since videos, articles and micro sites are a great way to garner attention and drive impression, it’s useful in terms of SEO if it doesn’t back link to the main website. Google will never give authority to the original website. Rather it will authorize the website on which the content is laying.
Once the Buzz has been created and the content has become popular, there will be great links to benefit the SEO campaigns. Hosting content on other’s site and having no back link is nothing, but waste of time. It’s a great purpose in terms of guest posting and generating impressions to your brand, but SEO will never get benefited if there’s no back link. Quality back links is the backbone of SEO campaign.
Seize valuable keywords before your rivals
Use social forums, track conversion of your niche audience on different forums and social media channels to trace undiscovered trending keywords within your industry. Knowing valuable keywords seat you on top position and help you in creating content to offer solutions to your audience’s problems.
When you notice people taking, you uncover many hidden treasures in the form of keywords that you never had imagined. Those keywords are nothing, but goldmine for your business’s growth in the search results. Remember, producing content before your rivals to your audience’s problem will always give you an edge over your rivals.
Rich snippets for better SERP result
Snippets are a wonderful methodology to rank better in local SERP. By optimizing quality Meta description and Meta title, one can look better in the search results and can have effective impression on the mind of the online visitor.
SEO is not tough if you take it as a mixture or art as well as science. Having thorough knowledge isn’t enough, you have to understand the creative barriers that comes along during the process. You have to keep enormous amount of imagination to create new things to bridge the gap between the website and its niche visitors.