When talking about one of the most reliable strategies for improving search rankings, no other block could fit the space better than link building. Since the onset of SEO, this particular strategy has been helping the optimizers greatly in improvising search rankings. Google Correlation studies have made it clear that there is a strong bond between quantity and quality of inbound links and the search rankings. Gone is the time when Google was not that fond of imposing penalties and everything used to seem under control.
Nowadays, one has to be utterly proactive when implementing any change in the existing SEO strategy. Blame it to the multiple iterations of Google’s Penguin update, updates from Google engineers or the ever changing conception about link building strategy, the popularity of link building seems to have gone downhill. Other than the soaring popularity, Google has been targeting link building harder than ever before. However, link building still turns out to be a viable long-term strategy in SEO. All that needs to be done is to modify the strategy as per the change in format. Here are the consequences that you might come across if you continue relying upon the old link building techniques.
- Firstly, there are chances for Google to hit harder than ever before, if it finds that you are involved in outdated link building activities. Google will take these links in to concern and will affect the ranking as well as the overall significance of links. This will also affect the good links built by the people who are acquainted with the activities you are performing.
- Think how Internet would turn out to be when there would be bad links all over the place. Because of a few people who do not understand what link building is all about, there would be clogged up forums and comment sections and ugly looking links.
- The reputation that link building currently holds would go worse. Already, link building is undergoing a rough patch and with such practices would make optimizers detach themselves from using this strategy. This might help in eliminating the competition but would affect the brand value greatly.
To lessen these effects, here are a few common misconceptions that need to be curbed:
Quantity matters more than quality: Hello! The era of quantity-based link building is long gone, what are you still targeting at? You cannot expect the ranking signals to come from hefty links. The new rule says it is quality that matters and not the quantity. Google is least bothered by the quantity of links you have maintained instead it only cares about the sources from where these links are coming from. So, make sure you stop running after numbers and instead rely upon authoritative and relevant sources for building links.
Building Links Manually: The golden days of SEO, when almost anything used to bring out results have now faded and so has the manual link building strategy. Most of the optimizers followed the procedure of logging in to article directory, forum, comment section of other blogs etc. Other strategy included, asking the webmaster to create links for you and repeating the same ad infinity times until you do not hit the desired numbers. Unluckily, this process has now gone obsolete. Google only entertains the natural links. It is best when you create content that entertains the readers and urges them to re-publish, share, refer or cite the content. This way you can get hefty inbound links without much manual efforts.
Link building is independent in nature: There is no way one could consider link building to be an independent strategy. In case, your only strategy for ranking is building links then think again as this strategy cannot bring out results if executed independently. You will have to use link building in integration with other strategies to bring out desired results. You can for instance, club this strategy with content marketing so that you can attract hefty inbound links.
Link building is about creating links: It might seem obvious but the truth is that building links is not all about creating links. With one of the most advanced and efficient search ranking algorithm maintained by Google, it is actually quite easy to detect results through mere use of brand or author name. Brand mentions actually share the same level of authority as corresponding authoritative links, that too without any chance for penalty risks. For legitimate brand mentions, you will have to rely upon practices such as publishing highly engaging content, valuable products, high social presence and offering valuable customer service.