In case, you are looking forward to seek some relevant guidance about landing pages then the best mentor for you would be the campaigns run by top advertisers across various industries. By simply, having a look at the advertisement campaigns run by others, you can learn lot about the strategies that will work. PPC advertisers who operate on large scale have expert team and have a whopping budget at the same time. All these factors help them to optimize their landing page conversion rates with tremendous results.
When talking about A/B testing landing pages, you are actually settling for something that is expensive and time-consuming. You should focus more upon your customers and based upon the same offer variations, coding of new versions followed by testing and evaluating the available results. With people always talking about A/B testing and its importance but it is often easy to comment than to implement.
The good news is that with the help of top advertiser, you can always learn the process in the best manner. By studying the landing pages from leaders, you can practice the best A/B testing and design process. Let us have a look at the lessons that you could learn from the landing page strategies followed by leading PPC Advertisers.
Try To Provide Google-Specific Discount To The Visitors
The first example is the website, FromYouFlowers.com. The website is offering a Google specific discount to all its visitors. There are two inferences that we can draw from the same. Firstly, through the coupon the site is making the visitors feel that they are special and receiving something because they clicked on the ad. Other than this, the customers get motivated by the discount to make a purchase rather than simply visiting the sites for comparing prices.
Well, offering a discount of 20% could be difficult to manage for a few industries, so you can start with a little less discount. But, keep in mind one thing that this discount is a step towards increasing the ROI in coming future so the discount you offer is going to get compensated anyway.
Keep It Simple When Talking About The Landing Page Template
A simple yet convincing landing page is demonstrated well by Salesforce, company that offers a detailed picture of how a simple landing page template can manage to offer relevant AdWords traffic. Even though the design seems extremely simple and offers very limited information, it has wide scope for making effective conversions. If you notice, it is actually easy for Salesforce to set up new landings pages as per the newly launched campaigns.
All that needs to be done in this case is to exchange the caption, banner and image as per the campaign. This suggests that the site can handle a large number of pages, customized as per the ad groups without actually creating a new design and code for every design. Have a look at the example below to know how the company manages to alter the landing page design as per the campaign.
It Is Best To Split Your Form Into Multiple Steps
The site maintained by Phoenix.edu is a perfect example for how to break the form in to multiple steps. The site is very profession and adept when talking about the PPC ad campaigns. The strategy comes from the fact that they spend a whopping amount (nearly between $6 million and $8 million per month) over advertising and for optimizing their account.
The sign up process for them is lengthy, however, they can break up the form into multiple steps. This is a relief for all those users who do not like filling super-long forms.
These were some basic things that we suggest you can always learn from the leading PPC advertisers. There is a lot more that you will have to learn from the advertisers who are investing millions of dollars per month over their PPC campaign. All that you need to do is to study as many campaigns as possible.