Call tracking is the facility that lets you enhance the business response through hefty inbound call volume. Certain websites have noticed that addition of call tracking helps in improving the response by 12%. Below specified are the ways by which the marketers can leverage benefits through call tracking.
1) Stay up to date regarding the returning phone leads over your website
In most cases, the leads received through call phones vanish in thin air. Tracking them back to your site and encouraging for engagement with your business is not an easy task. However, with call tracking facility and email alerts for lead visits, you can keep an eagle’s eye over the business activities garnered through new and returning calls.
2) Get instant access to the source of the phone leads
As a marketer, absence of call tracking means that you would not be able to track the sources of inbound phone calls. But with call tracking set up, the marketers get access not only to the source but also the effectiveness of results garnered from a single result. You can conduct tests to evaluate the results garnered from different sources. For instance, you can use two sources such as print ad with a single number and a brochure handed out individually. Using the call tracking facility, you can determine the source that generated maximum call traffic.
3) Compare the close rate for leads from phone and leads from other sources
Adding call tracking to the analytics will help in tracking everything starting from first visit to the latest purchase. You can garner sufficient data regarding the path followed by phone leads and the leads generated by other platforms. With call tracking, you can compare the lead generation from different sources and accordingly set up an improved and more focused marketing process.
Other than the benefits listed above, call tracking helps your business in playing the right cards by solidifying the marketing strategy. Inbound calls are a whole new ball game for the marketers. However, with call tracking they can get precise info about the source of calls and related conversions.