Have you noticed lately that visitors are leaving your website without making any conversion or even worse are not even interacting with the website? Well, this specifies that your website’s bounce rate is actually quite high. To stop the visitors from fleeing your website, the most essential thing that you need to focus upon is stabilizing the bounce rate of website. Let us have a look at some quick tips that would lower your website’s bounce rates.
Search Intent & Unmatched Content: When people visit your website, their sole intent is to ensure that the website offers them the exact information they have been looking for. The moment the visitors realize that your website is not serving them the content that you are looking for, the next course of action would be leaving the website without any engagement. The concern should be incorporating content that matches the user query. Also, the content should be interesting and should cover the query thoroughly. Lack of in-depth content that has sentences stuffed for search engine optimization would not work and instead would lead to penalty. It is essential for the website to focus upon search intent so as to pitch the sales and raise the engagement level. People would stay longer, which would eventually increase the traffic and reduce the bounce rate.
Improper Website Navigation: There are times when your website does have all the relevant content but has a poor navigation system. The visitors would not waste time in understanding how your site navigation works, instead would leave the website and look for some resource that offers the precise information. Improper navigation and distorted page layout often leads to confusion and provokes the visitor to bounce away. A solution to this would be using a clean page layout that displays content from front and center. Clicking through multiple pages to locate the content should be ignored. Other solution would be enabling breadcrumbs. Installing breadcrumbs would ensure that the user could anytime navigate from where they started.