Who would have thought about a simple application like Instagram can be valued billions of USDs – whopping $35 billion valuation is of Instagram? By the year 2020, Instagram’s ad revenue is likely to reach $5.8B – and while being acquired by social media giant, Facebook, Instagram is paving its way to becoming the key player in doing digital marketing.
Companies are finding alternate ways to join the elite league of successful players on Instagram who have already sold their products and services and have generated overwhelming revenue through their clever marketing tactics and promotion.
Following are some of the ways to consider before promoting on Insta;
Instagram Image Size: 1080px in width by 1080px in height. However, it’s always advisable to shoot square to get the maximum clarity on your picture without cutting any of bit of it. These days, both Android and iPhones are equipped with square image option; however, there are many devices that don’t have the option. SmugMug is a platform to get those perfect images for better visual content.
Use Link Shortener to Traffic
Posting big links beneath the details of the picture may look spam, and you can scare off the visitors for looking not so good. Use shorteners like BitLy to track the traffic from the link in your bio or in details of your posts. You can come to know which type of content is getting more traffic.
Your Shortened Link Should Match with Your Post
Giant corps. like Starbucks and Nike have really created new milestones in Instagram marketing. Their clever marketing ideas really worked and companies are trying to match up the bars that they have raised through their successful marketing campaigns.
If you are a small company, you still can get the success. Use bitly links that take you to the landing page, matching with your post.
Use Trending Hashtags
One of the best ways to market among the targeted audience is to use hashtags in your post and cleverly put so don’t they feel forced. It will drive traffic to your website, and eventually, some percentage will visit your website that can lead to sales conversion.
Encourage Users to Sign Up for Your Newsletter
It’s not a hidden reality that email marketing is reaping overwhelming profits when used perfectly among the targeted audience. While Instagram is a photo sharing platform, you can use the opportunity to encourage your followers or future followers to sign up your weekly newsletter or free eBook. Since you are sharing pictures on a dedicated virtual content platform, it doesn’t hurt or look bad at all when you push your brand for gaining marketing benefits.
Know that the year 2016 is going to be a game changer as mobile applications are already getting most of the web traffic. It will be interesting to see how companies will use Instagram to stay at the top of their game and lure users to buy their products or services.