Even though responsive design has taken the internet world with a storm, there are still sites that make the shopping experience for the mobile users something near to a nightmare. But this does not mean that delivering a delightful shopping experience is impossible. To start with, you will need to accept the fact that mobile devices are small in size and this restricts their functionality. Rather than fighting, it is best when you embrace such limitations. Cluttering the confined space with too many things is going to complicate the situation even more. It is interesting to note that the best shopping experiences can be witnessed only when the product range is noticeable despite of the availability of other content over the screen. Here are some basic steps that we believe would help in delivering an efficient mobile shopping experience.
1. Keep the Interface De-cluttered
The golden rule for making user experience appreciable is to de-clutter the design elements. Users feel content with mobile shopping when they know that the products are the elements that are receiving maximum attention. The design should allow the user to browse freely through the inventory without any interference caused by excess navigation, excess data, or too many promotions.
We are have demonstrated two examples below. While Forever21’s app clearly states ‘what not to do’, the app for One Kings Lane serves as an perfect example. The former makes use of too many navigation options, excessive promotions in the form of look books, which makes it too hard to use. On the other hand, One Kings Lane makes it pleasant for the shoppers using big photos, a feed loaded with products. The browsing experience is pleasant and the interface too is de-cluttered.
2. Using High Quality Photos
When talking about mobile devices, they come with extremely tiny screens, which is a challenge for those who wish to depict the product photos. You will need to make sure that you display product pictures that focus upon detailing. The shoppers may not feel satisfied if they see pixelated or small pictures of products. Reduce the data and instead assign that space for showing large and beautiful pictures.
Having a look at the mobile app for Fancy shows clearly how one could emphasize upon the pictures even when the space is confined. They display all the products using large full-width square images to improve the visibility factor. Other than this, the use of high quality images further adds to the browsing experience of the user.
3. Don’t Force the Shopper to Log In
There are sites that make the users log in so as to allow them browse and shop through the mobile apps. This is something not application to the desktop websites. The user has come to mobile app to make the process convenient, then why to add to the complications by forcing them to log in. Let the user explore the app without actually imposing any sort of restriction for logging in.
Below is an example of sites like PinkNation and Wayfair, websites that do not let the user enter the app unless they sign up or log in. For those who have an account, this would not matter but for others without any account, it may be annoying.
4. Clear Shopping Cart and Checkout Process
As soon as the user has decided to purchase something, it is essential to make the check out process manageable. The entire process starting from adding the item to cart to confirming the order should be a flawless experience. Eliminating the obstacles is must to ensure that the shopper does not change his mind.
River Island comes out as a perfect example for seamless checkout process. The cart provides precise view for the product added, with all the necessary fields such as total price, size, quantity and a prominent checkout button.
It is easy to improve the mobile shopping experience. The most essential attribute is to de- clutter the interface and let the users focus over the products. Make sure that you are offering an experience that is simple and seamless.