You must have noticed the increase in videos notifications in your Facebook news feed. Well, this is probably because businesses are able to garner benefits through Facebook videos. With some fantastic features such Auto play, videos can be made much more engaging and alluring than the regular posts. Other fact is that Facebook videos manage to acquire more organic reach in the news feed as compared to the plain-jane posts.
Here are the top 8 ideas that we suggest you should follow for better engagement and enhanced traffic through Facebook Videos.
#1: Time to Inspire the Viewers
One thing that you got to agree with is that Inspirational videos mostly engage more users as compared to the sales messages. The number of shares and likes that former manages to garner is far better than the sales oriented posts. You can follow a strategy where you utilize video communication for sending inspiring messages. Make sure that the videos are done professionally. We do not mean here that you need to hire a crew for creating such videos. Just keep up the quality and deliver a message that manages to inspire.
#2: Guide Your Audience
Audiences love it when they get to learn something from posts. So, the best way is to create and share videos that provide some extra knowledge to the audience. You can set up a weekly routine as in the days when you will be posting some guide or how-to-do tutorial. Such videos rank high in terms of engagement and reach.
#3: It’s Entertainment
For most of the people, Facebook is all about fun and entertainment. Their sole purpose to visit Facebook is to have fun. They keep looking for stuff that amuses them. But this does not mean that you have to post stuff that is off-beat and holds no relevance to your brand. You do not have to garner attention of audiences by posting stuff that does not connect with your brand. What you can do is that you could create some animated videos that describe your brand operations, some behind-the-scenes interview videos etc. The point is that you have to post videos that are funny yet hold relevance for the business.
#4: How About A Featured Video
There is no way that importance of featured videos could be over ruled on Facebook. A featured video is a prominent part of the profile. It is placed clearly above the ‘about’ section and appears large enough over the Videos tab. You can utilize this space for promoting all your recent videos or upcoming events. You do not have to request anyone to avail this feature as this feature is enabled automatically by Facebook for your account. Once the feature is available over your Facebook account, you will automatically see ‘Add a Featured Video’ button in the Video tab.
#5: Use Embed Videos in Blog Posts
Just like YouTube, even Facebook offers the option to embed its videos. You can embed the videos in your blog posts, with all the readers able to read out the comments and likes made over the post. Embedding the videos to blogs will help you reach wider audience without making extra efforts.
#6: Use Ads for Boosting Video Views
For that much-needed boost for the Facebook video ad, you can make way to advertisements. No matter how inspiring your video is and how many likes can it garner, a little advertisement is much needed. All you need to do is to raise your budget a little extra. Many medium to large brands sponsor videos for a boost.
Some Additional Tips for Facebook Videos:
Now that you know all the possible ways to use Facebook Videos for promoting the business, let’s have a look at some quick tips that could make your Facebook video good enough!
- Keep the videos short somewhere between 1 to 3 minutes.
- Your videos should not look amateur or poor in quality. Make sure that they look professional. Video should display tight editing and good lighting.
- The video should demonstrate video within first two to three seconds as this way the audiences who have Auto play will get attracted.
- Choose an impressive thumbnail for the video.