Believe it or not, the prime reason for why Twitter following has experienced a downfall is the end users. Considering the fact that we are following too many people at once, it eventually makes the news feed so messy that we have to unfollow some at the end of day. However, Twitter lists can help in this case a little. The pattern of ‘unfollow’ is being followed by millions of people and through this post we will be analyzing why people are unfollowing and how to stop them from doing so.
Maintaining significant audience for your Twitter business account is a challenge in itself. Dwindling interest at any stage could affect the engagement of your Twitter business account. Considering the fact that you are investing tons of time and resources in building audience, any sort of discrepancy in response would be disheartening. Posting five tweets a day and that too when no one is actually looking at them would be nothing but a waste. So what to do, how to stop the audience from leaving? Here are some quick tips that we suggest would improvise the engagement.
Conduct An Audit
So, there are reports suggesting that social media platform Twitter has gone down the hill? But, how does that matter until unless someone owns a significant stock in Twitter. Rather than focusing too much over the general trends, you should be focusing more upon your business and how you would be using this platform for engaging audience. You will have to conduct an audit to analyze how engaging has been your account lately and how the audiences have been reacting to a particular type of post. If in case, the engagement seems visibly slowing down, what reason do you believe is making it happen? In this scenario, you will have to find ways to improvise the content so as to improvise the visibility and engagement.
Be Ready To Take Risks
A positive response could be witnessed in the form of likes and retweets. For the situation where you are witnessing diminishing returns, it would be best when you break free of the existing strategy and follow something diverse and varied. You will have to work towards recovering the lost glory and value of your business account. You can always modify the existing strategy and come out with something that you believe would smite the audiences. Be specific this time and focus more upon seeking targeted audience.
Communicate Your Content
If even despite what efforts you have made, all your energy is flowing off the bridge and does not bring in the desired engagement, then you can go the other way. You can instead, start using twitter for sharing the content that you have posted over other social media platforms and or content sharing platforms such as blogs. You can eventually save the time which would have been otherwise wasted in getting the exact message out. You do not have to run specialized campaigns for the Twitter followers.
Auto Schedule The Posts
You are going to come across several ways to set up the auto-scheduling. You can set auto tweets on selected topics. Make sure you do not schedule the posts too early as this way you might miss any recently launched update. Make sure that you rely upon scheduling apps that are legit and reliable. Make schedule smartly else the audience might start feeling that the posting style and time is altogether monotonous.
Twitter is one of those social media platforms that can help your business reach global audiences with comparatively lesser efforts than other platforms. It may take time to display the required outcome if your account is already lacking the desired response. However, with little efforts on your part you can make things better.