Online research shows it that for a visitor, it takes not more than a few seconds to decide whether they want to stay or leave your website. For majority of people, the decision to leave or stay depends upon whether they find the website trustworthy. The users have gone smart, which is why they know the possibility of damage that could be caused by phishing scams or malware that some of the sites leave behind. Considering the fact that you are running an online shopping portal where the users are to make payments, you will need to ensure them that they have reached a secure place. By security, it is not merely about the secured payment gateway but it is all about the reliability factor. There are countless factors that together contribute in making the website reliable. Let us have a look at some of these factors.
- A Strong Design Can Do Wonders
It is quite an obvious thing for us to get drawn to something that looks alluring. When looking for a place to shop at, you would never stop by a store that looks shabby or has broken sign boards instead you would stop by some store that looks attractive and seems up to date.
The same goes with online store. There is no way that the user is going to accept any of your excuse for having a poorly designed website. Users have gone smart and hence know that the resources available for making a perfectly designed websites are boundless. As a designer, your aim should be coming up with something that is not only beautiful but also highly functional. The main concern should be to come out with a site that encourages the users to stay and learn something new.
Take a look at the websites above and decide what website you will choose when asked to. Definitely! the first one, because of its uncluttered and simple design. Endy Sleep seems reliable as compared to Bath Magic Inc. merely because of its minimalist and user friendly design. Have a look at the quick tips to make your website design look reliable:
- Say no to caps paragraphs
- Try avoiding comic-sans font
- Poor grammar is something you need to stay away from
- Stock images should be quality prone
- Website layout should be simple and uncluttered
- Your website should depict your personality
When visiting a retail store, even when you do not speak to someone, the visual aspect of the place seems pleasant enough for making you feel comfortable. There is a sense of security delivered by the people who are behind the business, trying to make your experience worth appreciation. Consider this landing page for Tim Ferriss’ website.
What has contributes to building a loyal fan base is the trust level created through exceptional content. The website has some excellent prepositions such as:
- A picture of Tim Ferriss for letting the users know who is the owner
- Using some quotes from reputable brands
- Amazon star ratings
- Impressive call to action
Conveying a strong message through the front page of website would be beneficial for your online store. You can add a personal touch to your website through the use of an ‘about us’ page and some pictures of your employees. Display pictures of real people such as employees or the customers who have left their feedback.
- Your website needs to be up-to-date
Your website should not be focusing merely upon maintaining consistent up time, fast load speeds or custom domain. You should also be focusing upon maintaining a site that is up-to-date.
Make sure your website is conveying the right information. You should update the policies such as shipping, delivery, return and other contact information time to time to ensure there is no lapse. Revise your product descriptions as well as blog posts as per what is trending. Make sure your website does not have any misleading information. You can always display the latest press release over the top so that the user remains engrossed in latest posts.
Below is the example of what Freshly Picked has been showing over their storefront since they have featured over Shark Tank and Ellen.
- Make use of secure badges to depict a safe website
If your website is adhering by some security standards, you will have to make sure that you are letting your visitors know the same. This will help the users know that they are browsing over a secure network. This is especially required over the checkout pages where the users look for reliability sign. For instance, if you are using a secure server at checkout, you shall ensure that your customers know about the same while displaying your SSL certificate symbol. You can use the badges in the footer of store, the sidebar notes or above the fold. For instance, you can consider adding McAfee Secure, to gain the required trust level.