You probably aren’t believing what you read in the title. SEO complicated? And we have made it? Really? Let’s see if the statement contradicts with your SEO knowledge or not.
As we know, SEO isn’t a branch, but an entire tree with roots dug dipper and branches grown miles with bearing all the amazing fruits one can possibly imagine. However, many a time, a lot of energy goes waste while doing standardized SEO practices and a lot of people fail to know what mistakes they doing.
Commonly, SEO experts or digital marketers remain to drown in the statistics data, benchmarks, KPIs, rankings, conversions, dashboards, audits and so on. It does eat up a lot of their time, and they leave with nothing to utilize their dim energy at the end of the day.
For instance; there are a lot of tools available on the web for better SEO practices, and they are all so tempting, or I say; their market is so greatly done that marketers itch to use them. While it doesn’t hurt to use the new pool and use its power in the better direction that makes the road smooth for the juggernaut to pass hassle free, what it does is that marketers leave with no time to actually do SEO. After all, we have 24 hours in a day, isn’t it?
SEO expert often spends a lot of time collecting data to understand the niche industry much well.
Simple neither means easy, nor complicated.
Often marketers mistake simple things as easy. Since when simple looking things became easy or way too complicated. Not digging deeper about the simple process psychology, everything comes with a price and demands certain things to drive desirable results.
‘Simple’ means to focus and remain consistent. Only by being consistent you actually understand how simple is the process because you are determined and focused in one direction. That’s what truly important in SEO part.
A lot of industry peers have accepted the fact that too much attention to many alternative tools can seriously harm the process because we focus on a number of deliverables we can get, instead of focusing on delivering result – which actually- matters the most in any marketing campaign.
Hence, by simplifying SEO strategy and planning, you develop a blueprint in which you know what things really matter and what you have to trim because carrying unnecessary baggage will only harm you and your company.
Goals – The Beginning
Having goals make a huge difference and sets you on a right path to the success. Similarly, before running your bandwagon, ask yourself certain questions that will drive you towards the success – or at least keep you focused without any distraction. Like real life goals, you can set SEO goals;
Question the purpose of your site-
The common thing which often gets lost in the abyss is the purpose of your very site. Why are you running it for? Moreover, what you are offering? Tap into a great content and connect with the niche that you are related to without distraction.
What does my business want to achieve?
Is it revenue-based? User-based? Traffic-based? A lot is determined beforehand about your success rate when you list down about the desired goals. It’s a very crucial step for your business.
How to measure success
It’s an important process because you get the clear picture regarding your success and what needs to stay on track to achieve positive ROI. In layman, driving traffic to the website won’t do good, unless and until they are not going to convert and complete you ROI goal.
Who is your competitor?
Knowing the rivals really help in the long run. You come to know what they are doing and how they are doing so you can use those success mantras in your campaign. Not cheating or copying, but getting inspired is a completely different thing and it helps you in broadening your perspective about the business and polish your leadership skills.
Making plans is a great activity of your brain, but the action is what brings results to the table. If your plate won’t be having something to survive, you will exhaust to failure. Too often, marketers take too much time in planning and creating a flawless strategy that they forget to execute those plans when the time is right. Play with everything and look which thing stops you from achieving your end goal. Just like every other industry, connections do help. Make as many connections as you can, as it will eventually lead you to overwhelming SEO success.
As mentioned earlier, accessing to data often eat up a whole lot of time while making a plan or looking for new strategies in SEO field.
When we talk about ‘real result’, it should mean things that push us towards the goals in a better way. For instance; if you drive traffic and even 1% of it to convert against your goal of 20 conversions from the traffic, then you are advancing to the end goal. Don’t expect things to go in your favor within a night. Even, ‘Rome wasn’t built in a day”, always remember that.
Question yourself about the things that worked and that didn’t – and what you have to do to improve the stats to leap to bigger stats towards the end goal.
You, however, may not always have a concrete answer about heading to the right direction, but certainly, you have an idea about the path you are taking. The bottom line is; don’t get too stuck and lose in the data. Keep pushing forward by SEO, a simpler process.
Often what we assume, is always not the real truth. While doing SEO, it won’t guarantee that you are going to achieve what you have targeted or desire. That’s why you have to keep making adjustments after achieving a bit to remain focused and on the track.
Stay align with your goals, even if new things you thought didn’t work. It’s just a good idea and not some good management skills to stick with the things for long that don’t produce results.
After you make some adjustments the cycle again starts with new elements you incorporate into the strategy. Since you have to allow flexibility in the project and adapting to new things and doing it with the project, too; you have to oversee things to remain on track and focused towards the end goal.