Get Hold of PPC with Top 3 Calculation Methods

ppc cal

Get Hold of PPC with Top 3 Calculation Methods

For any business utilizing PPC, the main concern is to calculate the Return on Investment (ROI). After all, evaluating ROI is the main concern behind any PPC campaign. However, despite this, many advertisers fail to understand its essence and ignore it. They optimize their campaigns solely based upon the cost per conversion factor while sidelining ads and keywords possessing the best metric. This is going to help you out only when you require some leads and not sales.

If you are looking forward to find some ways for calculating the PPC through ROI, you must first get acquainted with ROI. ROI can be calculated precisely using the formula:

 

(Profit – Cost) / Cost

 

ROAS (Return Over Ad Spent)

ROAS is the best option to start calculating the ROI for PPC. In most cases, the advertisers when talking about ROI is actually evaluating the return on ad spend (ROAS). This is calculated using the formula:

 

(PPC revenue – PPC cost)/ PPC cost

 

What makes ROAS an effective means is the fact that it is very easy to calculate. The PPC managers do not require following any hardcore mechanism. The calculations are so simple that they can simply do them in their heads. This will ease out the optimization process.

 

ROI (Return on Investment)

 

From the formulas suggested above, it s quite clear that ROI and ROAS bear a striking similarity. The definition states them as profit minus cost, divided by cost. However, the difference lies in how the cost will be calculated.

For PPC campaign, your focus should not be confined till PPC click costs.

In case of ecommerce, one needs to consider several costs including the production costs, order fulfillment price, credit card processing charges and cost for returned goods. Other costs would include the staff salaries.

In case of lead generation where you are not selling any physical products, there are still some costs. This includes expenses such as costs for keeping your website running and other expenses such as servers, equipment, and technicians.

The point is that while considering the cost of advertising, you need to take in account the factors and attached costs, not just the click fees.

 

Profit Per Impression & Profit Per Click

 

Even when you are including all the costs for selling products and generating leads, there are chances for you to still miss some important factors. PPC is something associated to maximizing the profit while increasing the visitor count and overall sales. This is why we suggest you to opt for profit per impression and profit per click.

As compared to ROI and ROAS, Profit per impression/click is a little difficult to calculate. However, once the PPC managers get the right knowledge about the process, they can generate the stats easily.

What all you will need for the process includes info for impressions, total clicks, total cost, and overall sales figures. The profit can be calculated by subtracting using the formula below:

 

Profit = total sales value – total cost

 

Next step is to calculate the profit per impression using the formula suggested below:

 

Profit per Impression = Profit/Impressions

 

Profit per Click = Profit/clicks

 

Using these stats, it gets easier to decide the keywords that have the best profit-per click/impression.

Final Verdict

With so many things teamed up under PPC, there is no way you could settle for a single practice for evaluating the money you are making through PPC.

What matters here is that you are making the right calculation without flipping back and forth between metrics; else the calculations are going to turn messy.

To know more about the PPC marketing campaigns, have a look at the info graphics suggested below.

No Comments

Post a Comment

Request a Quote

We seek to create long-term relationships built on results.


                <div class='gf_browser_unknown gform_wrapper' id='gform_wrapper_3' ><a id='gf_3' class='gform_anchor' ></a><form method='post' enctype='multipart/form-data' target='gform_ajax_frame_3' id='gform_3'  action='/get-hold-of-ppc-with-top-3-calculation-methods/#gf_3'>
                        <div class='gform_body'><ul id='gform_fields_3' class='gform_fields top_label form_sublabel_below description_below'><li id='field_3_1' class='gfield gfield_contains_required field_sublabel_below field_description_below' ><label class='gfield_label' for='input_3_1' >Name<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_text'><input name='input_1' id='input_3_1' type='text' value='' class='large'  tabindex='1'   aria-required="true" aria-invalid="false" /></div></li><li id='field_3_2' class='gfield gfield_contains_required field_sublabel_below field_description_below' ><label class='gfield_label' for='input_3_2' >Email<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_email'>
                            <input name='input_2' id='input_3_2' type='text' value='' class='large' tabindex='2'   />
                        </div></li><li id='field_3_3' class='gfield gfield_contains_required field_sublabel_below field_description_below' ><label class='gfield_label' for='input_3_3' >Phone<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_phone'><input name='input_3' id='input_3_3' type='text' value='' class='large' tabindex='3'   aria-required="true" aria-invalid="false" /></div></li><li id='field_3_4' class='gfield gfield_contains_required field_sublabel_below field_description_below' ><label class='gfield_label' for='input_3_4' >Company Name<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_text'><input name='input_4' id='input_3_4' type='text' value='' class='large'  tabindex='4'   aria-required="true" aria-invalid="false" /></div></li><li id='field_3_5' class='gfield gfield_contains_required field_sublabel_below field_description_below' ><label class='gfield_label' for='input_3_5' >Message<span class='gfield_required'>*</span></label><div class='ginput_container'><textarea name='input_5' id='input_3_5' class='textarea small' tabindex='5'   aria-required="true" aria-invalid="false"   rows='10' cols='50'></textarea></div></li>
                            </ul></div>
        <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_3' class='gform_button button' value='Get A Quote' tabindex='6' onclick='if(window["gf_submitting_3"]){return false;}  window["gf_submitting_3"]=true;  ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_3"]){return false;} window["gf_submitting_3"]=true;  jQuery("#gform_3").trigger("submit",[true]); }' /> <input type='hidden' name='gform_ajax' value='form_id=3&amp;title=&amp;description=&amp;tabindex=1' />
            <input type='hidden' class='gform_hidden' name='is_submit_3' value='1' />
            <input type='hidden' class='gform_hidden' name='gform_submit' value='3' />
            
            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' />
            <input type='hidden' class='gform_hidden' name='state_3' value='WyJbXSIsIjJhMWEzYjg3ZjRkOWFlZmVlNjcwZmNmMjQxYmJiODRiIl0=' />
            <input type='hidden' class='gform_hidden' name='gform_target_page_number_3' id='gform_target_page_number_3' value='0' />
            <input type='hidden' class='gform_hidden' name='gform_source_page_number_3' id='gform_source_page_number_3' value='1' />
            <input type='hidden' name='gform_field_values' value='' />
            
        </div>
                        </form>
                        </div>
                <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_3' id='gform_ajax_frame_3'>This iframe contains the logic required to handle AJAX powered Gravity Forms.</iframe>
                <script type='text/javascript'>jQuery(document).ready(function($){gformInitSpinner( 3, 'https://www.looupe.com/wp-content/plugins/gravityforms/images/spinner.gif' );jQuery('#gform_ajax_frame_3').load( function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_3');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_3').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;if(is_form){jQuery('#gform_wrapper_3').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_3').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_3').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document).scrollTop(jQuery('#gform_wrapper_3').offset().top); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_3').val();gformInitSpinner( 3, 'https://www.looupe.com/wp-content/plugins/gravityforms/images/spinner.gif' );jQuery(document).trigger('gform_page_loaded', [3, current_page]);window['gf_submitting_3'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('#gforms_confirmation_message_3').html();if(!confirmation_content){confirmation_content = contents;}setTimeout(function(){jQuery('#gform_wrapper_3').replaceWith('<' + 'div id=\'gforms_confirmation_message_3\' class=\'gform_confirmation_message_3 gforms_confirmation_message\'' + '>' + confirmation_content + '<' + '/div' + '>');jQuery(document).scrollTop(jQuery('#gforms_confirmation_message_3').offset().top);jQuery(document).trigger('gform_confirmation_loaded', [3]);window['gf_submitting_3'] = false;}, 50);}else{jQuery('#gform_3').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger('gform_post_render', [3, current_page]);} );} );</script><script type='text/javascript'> if(typeof gf_global == 'undefined') var gf_global = {"gf_currency_config":{"name":"U.S. Dollar","symbol_left":"$","symbol_right":"","symbol_padding":"","thousand_separator":",","decimal_separator":".","decimals":2},"base_url":"https:\/\/www.looupe.com\/wp-content\/plugins\/gravityforms","number_formats":[],"spinnerUrl":"https:\/\/www.looupe.com\/wp-content\/plugins\/gravityforms\/images\/spinner.gif"};jQuery(document).bind('gform_post_render', function(event, formId, currentPage){if(formId == 3) {} } );jQuery(document).bind('gform_post_conditional_logic', function(event, formId, fields, isInit){} );</script><script type='text/javascript'> jQuery(document).ready(function(){jQuery(document).trigger('gform_post_render', [3, 1]) } ); </script>