When it comes to drafting an strategy for increasing the email subscription, most of the marketers come up strategies that seem disturbing to the users. Such strategies rather than increasing the subscription rate eventually make the user exit the website as they feel that they were disturbed throughout the navigation process.
The main query is “How to Ask for Emails Politely”. The main concern of brands should be offering a email listing without actually disturbing the visitors. Well, if you are tired scratching your brains, thinking of something viable, here is what we suggest you should opt for.
- Display a pop-up at the end of content
For most brands, a primary reason for why their brand is failing to grab the desired email leads is that they do not ask for emails at the end of content. Visitors have a perspective that they would decide whether to subscribe for your emails only after going through the content that you are offering them. When you display a pop-up as soon as they have gone through the page and have reached the bottom will help them in making the final decision. This strategy not only grabs the willing people as subscribers but also sometimes manages to attract attention of those who are not interested to subscribe at the beginning. You can consider this pop-up as an effective CTA as it offers them direction once they have gone through the content.
- As soon as you sense Exit-intent, display pop-up
To increase your subscribers by a whopping margin, you will have to arrange a pop-up that appears as soon as the user shows the intention to exit. There are sites like WPBeginner that utilized this strategy and managed to raise their email subscribers from 70-80/day to 445-470/day. Well, Exit-intent is a relatively new marketing gimmick that could be used effectively to evaluate when the user might leave the site.
Lets see how it works! When a user is about to close browser tab or proceeds to leave, the action triggers a pop-up. This way the user will take a moment to see what just popped up. Exit-intent pop-ups for email subscriptions have so far managed to bring in some amazing results. You can rely upon this strategy for converting your outgoing visitors. All you need to do is to set up an exit-intent pop-up that displays an appealing invitation and manages to wow the users to subscribe.
- After a Page scrolls, slide in requests
One of the best means for capturing emails is to slide in a subscription request when a user has navigated a particular percentage of a page. You can make the request to slide in from a specific corner in bottom. This will seem subtle yet eye-catching and helps in drawing results.
Sites like MadMimi experimented and found that slide-in subscribe helps in garnering more conversions than any regular pop-up. They slid the request after 80% of a page was scrolled. As a brand, you can also consider to configure your subscribe box to slide in when the user has scrolled 70-80% of page.
- View a Sticky Top Bar
Another viable strategy is to display a relatively simple yet noticeable bar that remains at the top of the screen. Why this top bar is called sticky is because it sticks to the top even when the visitor scrolls the page. This way the bar remains within the user’s sight throughout the time when he is navigating the webpage. It will hence grab more attention and will convert better.
You should make sure that the message you are using over the top bar is a call to action so that the results are good. As a whole sticky bars could act as a tool that manages to act as a conversion point for the users.
- Offer a Content Upgrade
Well, to those who do not know, a content upgrade acts just like a link magnet that offer upgraded value to the existing content and also reward the subscribers for their subscriptions.
Let us take a simple example that could make it easy to understand the concept. Suppose you plan to create a post “Top 5 Tips for Getting Traffic.” Also, you have a PDF ready with you by the topic “20 Different Sources for More Traffic.” The best that you can do is to offer the readers an opportunity to download the PDF while reading the new post by asking them to subscribe.
- Use a Welcoming Home Gate
Since homepages are known to hold maximum authority among all the available web page, you should try to utilize it for garnering subscriptions. If not homepage, you can use the most visited web page of your website to get subscribers.
You can use a home gate or say a home featured box as a welcome message for the visitors. You are first attracting them and then bribing them to subscribe. Since the traffic for homepage is usually higher than rest of the website, you can take it as an advantage for increasing your subscription rate up to 51.7%.