While having a look at the trends followed back in 2014, it could be observed that maximum focus of the marketers was over internet marketing and social media marketing. They very well managed to connect and engage targeted customers using focussed data and social media platforms. Social media platforms and video platforms further helped companies in delivering relevant data across the sales funnel. A drastic change came in the form of increased focus over mobile marketing and responsive web design.
Considering the vast changes that came across last year, there are a lot of changes that should expect to experience in 2015. Evaluating the predictions made by several commentators and marketing gurus, here is an infographic created by Beakon, summing up the digital marketing practices to be followed in 2015.