We all are well acquainted with the fact that how valuable is Email marketing for any business’s marketing strategy. Basically, it acts as a voice for the businesses and lets them communicate with targeted audience and users in the most effective manner. Emails are the perfect platform for communicating with the clients, the reason being that the users have themselves chosen this medium for receiving information, through subscription. To make sure that the user chooses to receive updates lifelong, it is important to deliver data that holds relevance and fits well with the requirements. What further makes it a reliable choice is the fact that emails are easy to set up especially when you are relying upon some automation tool. Other than this, you get the access to each user’s mindset by tracking the data that each of the individual seems interested in.
However, there are some businesses that fail to understand the essence of email marketing and have eventually brought bad reputation to this highly intellectual marketing strategy. Spam activities relay highly negative impact over the customer base, making them believe that the company is offering nothing valuable and genuine. But, thanks to the email marketing laws that have eased out the process greatly and have opened room for ethical email marketing.
The main law that governs email marketing is the CAN-SPAM Act of 2003 that managed to set a national standard for sending commercial emails. While the law made it easier for the customers to manage their inboxes and stay away from the spam mails, things got trickier for the companies implementing email marketing. Now, the customers are happy in share their email address and with the companies they wish to hear from. As a website that does not want to break the law or disinterest the customers, the best that you can do is to stay loyal to the legal provisions. Here are the 5 Email Marketing Spam Laws that you need to keep in mind.
- Opting in: The customer’s consent is essential to know whether he wishes to receive information from you or not. The consent could be either oral or written.
- Never use false header details: It is the sole right of customers to know from whom the mail is coming. As the website sending the email, you will have to represent your website name in the “From”, “To”, and “Reply To” field.
- Avoid using illusory subject lines: Forget using the old spam lines such as “You’re a winner”, just to intrigue the receiver. Rather than using such unreal lines, you should rather use lines that address the content of the message.
- Identify the message as an Ad: The primary reason for why the customers opt out from an ad is when they sense that the email looks more like an ad. Even when some website is trying to advertise a little, they should ensure that the ad looks more like a message.
- Tell recipients your location: When you reveal your location to the customers, you are actually offering them another way to contact you and also, you are letting them know about your physical interest, hence building trust.
- Provide direction for how to opt out of Email: Even though no business would ever like the idea of users unsubscribing the mails, it is important to let the user decide whether they wish to hear from you or not. You will have to leave details in every email as in how the user can unsubscribe.
- Be prompt to acknowledge Opt-out Requests: It is important that your spam filter does not restrict the opting-out requests from reaching you. Once you receive a request, you should be quick enough to acknowledge them and respond promptly.
- Option to forward email to a friend: As per the CAN-SPAM Act, you can provide the recipients with links that let them follow the email to anyone. However, if you start luring the email receivers with some incentive that they receive on forwarding the email such as a discount code, then you become the sole individual responsible for the sending that email.