Remember all those rumors and speculations associated with mobile usage back in late 2000’s? Morgan Stanley, the leading American multinational company stated back in 2009, “The mobile Internet is ramping faster than desktop Internet did, and we believe more users may connect to the Internet via mobile devices than desktop PCs within five years.“
Despite all the speculations, there was a little scope that anyone had when deciding the fate of mobile internet. Back in 2015, all the suggested theories seem to have hit the bull’s eyes. So, this makes it sure that what earlier was called “designing for mobile”, has now become plain “designing.” This is mainly because mobile devices have now garnered the stature of being a prominent viewing device. Based upon the basic requirements, here are the prominent mobile designing trends.
Using Subtle Color Hues: For desktop websites, you will mostly come across patterns that focus upon bold colors but when talking about mobile websites and apps, what works is exactly opposite. For mobile websites, it is important to rely upon subtle color scheme. Minimal design is all that works in this case. It is best when you replace the flashy images and backgrounds with a subtle color scheme. Considering the psychology of visitors, there are chances for the visitor to get distracted by flashy and bold hue selection of mobile websites. When incorporating the subtle scheme, make sure you do not forget balancing the contrast elements. Make use of little warm colors so that the design looks flat and optimized. Also, this would make the elements look interactive for mobile interfaces.
Use Animated Elements: When trying to make things look more interactive, the best that you can do is to rely upon animation. It is definitely a better idea when you use graphics for leaving the users with an incredible user experience. The attention that animation manages to garner is tremendous and eventually makes the app or website look more functional and motivational. When executed in the right manner, animation seems to draw a thin line between what elements are there for show and others that are interactive. This would draw the attention of users away from those elements which would have otherwise looked monotonous and dry. This will add to the entertainment quotient delivered by the site and at the same time, will manage to target users.
More & More Scrolling: Scrolling has already reached a new level with web designing trends set for 2015. You might see it used at its best for the mobile design as well. The scrolling feature for mobile apps is already a big thing and it is time to take it a whole new level through the use of parallax scrolling. With the use of parallax scrolling, one could make the animation and storytelling process even more innovative and effective. Since, traditional designs are more about flat designing, uni-dimensional parallax will help in adding depth to the design and display something that is new in terms of experience. Some of the prominent techniques that you might come across include use of modular and infinite scrolling teamed up with responsive design. Both vertical and horizontal scrolling would help in creating amazing effects that aim at delightful user experience.
Here Goes The Storytelling: With continuous innovation in terms of effects for mobile design, the storytelling effect has taken a whole new stroll. Stories seem to lure in the users through depicting something out of the box that too within a small screen. It has been observed that mobile design has become more interactive and stimulating for the users. All this owing to the focus relayed upon both UX and UI. Mobile designs have been using the elements to illustrate a character that helps in building a story. You can consider visually charismatic imagery, quality prone and smartly crafted video and personalized experiences depending upon the data accumulated.