There was a time when meta-tags were recognized as a popular SEO technique. Other important techniques included using keywords in URL, title, headings, ALT text, main nav and of course countless times in the content body.
Now, welcome to 2015, where the world of SEO has taken a complete shift. Meta-tags are no more the rulers. Also, site pages are crafted in a way that the keywords do not seem to be overused. Despite the changes that SEO has incorporated in 2015, many optimizers still recommend to use “targeted keyword” in the URL, headings and title etc. Are you ready to get penalized because of following strategies that have now vanished? Well, we do not think so! Here are the top 4 tactics that you should include in your SEO strategy for 2015.
1) Say Bye to Meta Keywords
Meta keywords once used to rule the SEO block. But, it was the inappropriate usage of meta keywords that made Google abandoned them. The fact that optimizers did not understand the correct usage contributed as the primary reason for why Google started regarding it as a spam signal.
There is nothing much to say in this case. The only solution is to ‘Stop using Meta keywords’.
2) Keyword Stuffing Is Not Cool
People land over a site with the intention of discovering content that is gripping and not monotonous. When users find that your site is full of content that uses countless keywords in an awkward manner, it is going to frustrate them and they may prefer to leave the site in this case. It is time to bid adieu the keywords stuffing and density.
You should focus over concept known as TF-IDF. This refers that the content should include different phrases and they should be visible to the onlooker more frequently.
– Make sure you are optimizing content while keeping in mind the users and Ranking
– Do extensive research for an impressive topic
– Use unique content that targets visitor
– A minimum content of 400 words has to be used
– Make use of paragraphs, bullets and points.
– Link your anchor texts to similar pages on website
– Add a page title that speaks to your targeted visitor and the topic of the page
– Let the page be easy to be shared over social networks
3) Meta Description should not be ignored
Many sites fail to understand the essence of Meta description and hence either completely ignore them or use Meta descriptions generated thorough tools or plug-ins.
The meta description uses 215 total characters over SERP. So, your task is to convince the users to click, through the aid of 215 characters. One thing that you should know is that SERP depends more upon pixels than characters. If you are looking for conversion, you should be using plain Meta descriptions. Meta descriptions would not help you with the ranking but it does not help in impacting CTR.
Take out some time for creating compelling Meta descriptions for all those pages that would be shared socially. Try adding CTA or some value proposition.
4) Mark Pages with Schema
If you notice the results specified in Google or Bing, you will come across some results that display a little extra information than the title, description, and URL. The reason why they show additional information is because the site’s html is marked for displaying clear and concise details to crawlers.
According to a guide drafted by BuildVisible & Microdata, search listings that have rich snippets are clicked 25% more frequently than others.
Use microdata markups for logos, product images, addresses, phone numbers, organization or business name, reviews, prices and everything else that is associated to the site.