In our last post, ‘Are You Taking Care Of These Landing Pages Essentials? (Part 1)‘ we emphasized over creating valuable landing pages and more than that you have to abide by the essentials required for creating landing pages. We discussed the importance of explaining everything over the landing pages. Other than this, we clearly specified how modifying the landing page as per the user query can help you in garnering more conversions. With the second and final part of the blog, we will be identifying other essentials that you need to keep in mind.
Use hero images that give an idea about the landing page
When it comes to landing pages, the concept of choosing images is optional. You do not have to particularly make use of images for creating something impactful. In fact, your task is done when you use bold headings and effective call to actions. You might have come across quite a number of landing page instances where there is no use of images but not all of them manage to acquire the same level of attention as others that make use of images. Adding large sized images i.e. hero images to the pages will not only help in making the users stay but will also help them in drawing an idea regarding what the page is all about. The main concern is to make use of images that are relevant to the landing page. Make sure you focus upon the main attributes of images while posting them. Have a look at the attributes of the images that are responsible for reinforcing the landing page’s purpose.
- They make the page look more impactful
- They help in explaining the purpose of landing page
- They are big in size and hence highly noticeable
Take, for instance, the landing page designed by Apple Watch. The image is attractive and hence makes the page look impactful. The image is clearly showing what the page is about, hence making sure that the visitor gets an idea within the first few seconds of visiting the website. The designer has very well used a hero image that shows the product clearly along with its features, shape, and color. To sum up, the technique here is to make use of hero images that consists of large graphics occupying a major area of the screen. Use of meaningful images would be extremely helpful if and only if they are meaning and subjective to the landing page.
Other brilliant example of landing page that makes use of hero images is that of Kinex Media. The image adds depth to the outlook of website. Also, it emphasizes upon what they offer that too within a brief look.
Use more and more headlines
Clear cut talks are known to attract masses the most. When you make use of bold headlines for your page, you are making sure that you are letting the user understand what all you are delivering in terms of services and how you are offering the visitors value added services. Headlines being the best tool let you create a compelling landing page. The attributes that you will need to include are as follows:
- State the benefits that you are delivering through the product or service
- It should be gripping enough so that the user stays over the page in the wish to learn more.
- The headline for the landing page below fails to use the full power potential of a landing page.
The landing page below, fails to leave a potential impact merely because of lack of meaningful headings. The headline here does not depict any convincing information. Despite the use of cliché words such as ‘solutions’, the expected impact still seems a far stretched dream.
In contrast, the landing page for Treehouse, displays clear cut and obvious benefits. All this eventually manages to compel the users to stay over the page