Get a mobile site! This is what most of you must have been hearing since early 2009. While in last two years, many website owners have understood the need for mobile website, some are still alien to the fact as in how important is a mobile website. This is quite evident from the recent survey conducted by Portent, where they crawled the top 25,000 sites and came with the conclusion that nearly 40% of them are still not mobile-friendly. The reason why some of the webmasters de-prioritize mobile sites is because they believe that this way they might let the potential traffic drift to mobile audience, hence affecting the traffic for desktop sites. Other reason could be lack of knowledge about essential is mobile website today.
But, in case you are keeping with the trends and already have a mobile-friendly website then you are at least in a state to deal with the Google’s update that will come in to action from April 21 onward. Here are the three things that we suggest you should start doing if you already have a mobile website but want to optimize it the right way.
Time to work upon improving the Mobile Searcher Experience
Google is working constantly to offer users with better experience as compared to the competitors such as Bing and Facebook. If they lack in any aspect, there are chances for letting the potential users drift towards competitors. This is the prime reason why they have lately come up with mobile search updates. Fact that each of us has to understand is that content gets accessed differently through smart phones. Mobile searchers are not interested in making extra efforts, which is the prime reason why they search through their devices. This is why the heart of this update lies at improving the mobile searcher experience.
– Even though Google’s Gary Illyes at SMX West, has clearly stated that page speed is not an attribute included in update, you still need to ensure that the web pages load in less than a second on mobile devices. This is because it is an essential factor in the overall ranking for your mobile website.
– All those who have an Android app should add deep linking to the app as Google is currently using data from deep linking apps in ranking to offer personalized search result. Having a look at the new Google Search for Developers page has included both apps and web content, which clearly shows that search engine optimization is not restricted to websites alone.
– It is time that you start optimizing for mobile assistants such as Google Now. All that you need to do is mark all email notifications and think of some creative means to integrate with the mobile assistants that help users find what they are searching for.
Deliver an Additive Mobile Site Experience
For many years, developers believed that creating a standard mobile website refers to creating something that is simple. Developers were instructed to simply create and deliver mobile web experience that offers nothing but only some basic data to the mobile searchers.
Currently, we all have access to smart phones, which eventually is the prime reason for evoking the need for responsive and adaptive design. It is further because of Google penalties that users got to experience redirects to the homepage on mobile. With so many features available in smart phones, users prefer to seek assistance of their phones rather than navigating through a desktop site. Google has helped in offering search product terms for mobile search results that sometimes are not possible to find through the desktop search.
Adopt before it’s too late
In case, you failed to create mobile-friendly websites even after countless warnings, then we can understand what pressure you must be after the Google’s update. We are here not talking about any technical concept instead we are here specifying the need to be proactive. Considering the updates that are announced from time to time, it is difficult to keep a pace with all the updates. Updating things the minute some technology change has hit you, would make you invest unlimited resources, which would not help especially when you have a small group of people working with you. The trick is to make sure that you update as per the change when you know it is the right time and you have access to sufficient resources.