Pay per click (PPC) is a reigning internet advertising tool that is utilized for garnering traffic for websites. The process follows with the advertisers paying the publisher on the basis of per click over the ad.
Reading all this, understanding PPC seems so easy. However, when it comes to PPC in depth, there are countless speculations linked to the same. With millions of marketers analyzing it in their own way, settling for a single norm could be difficult. To clear the buff about what PPC is ACTUALLY all about, have a look at the info graphic below.