With the arrival of browser plug-ins such as AdBlock and AdBlock Plus, the users have now got the freedom to block all those ads that seem annoying while accessing content over Internet.
What is Good about these plug-ins?
Anyone who is looking for a hassle free experience while surfing a website, seeing pop-ups or flashy ads is not impressive. As per the stats suggested in Adobe 2014 report, there has been a massive increase in the adoption rate of AdBlock. Most of the users are relying upon this plug-in for reducing the Internet spam. What comes out as a relief for the users is the launch of similar plug-ins that helps in blocking of unwanted ads. But, the advertisers have improved greatly in terms of targeting and have made changes in ad formats so that they seem less irritating. So, as a whole, these plug-ins have helped in not only in offering the user with the power to block ads but also helped in toning down the ads to a great extent.
What is Bad about these plug-ins?
With passing years, advertising has become a major part of Internet. You may not found even a single high ranking website without advertisements. Ads to some extend make things more clear to the users. Users get to acquire knowledge about some new launch or some change through them. Well-targeted ads can prove to be beneficial. But because of actively blocking ads on the Internet, users are actually limiting their options to find something new.
What is Worst about these plug-ins?
Well, advertising has been a major source of income for almost all webmasters and content creators. The reason why most of the publishers are coming with fresh and well researched content is site content monetization. But, taking away the power to advertise will affect the revenue and will bring in drastic changes. Here are a few things that you will need to take in to consideration.
Advertisers: Most of the users love to spend time in browsing internet, which is why advertisers are using it as a platform for raking in money. With reduced advertisements, advertisers are going to experience lower product sales, reduction in production, and overall economic condition. Even though advertising seems annoying, it is important to keep in mind that this is an essential factor for driving sales.
Companies: Advertising companies have contributed majorly in moulding digital world as per the user trends. When one takes away the ability of advertising from them, there is going to do be a drastic decrease in the resources who have been offering such strategies.
Webmasters & Content Creators: Most of the content creators rely solely upon advertising as their primary source for garnering revenue. Taking away this source of revenue will not only de-motivate them from offering quality content but will also reduce the quality content and information available online.
Online Users: The most interest bunch of audience is the online users. As discussed above, there will be shortage of content. This means that the user would get limited access to free content. There will be limited news, articles, and information for consumption.