With over 1 billion unique users visiting YouTube every month, the social media channel has managed to garner even more audience than the audience garnered by any cable network in US. With those kinds of stats, are you ready to get your YouTube ad campaign streaming across the world? Considering these stats, you should be all set to keep your YouTube Ad campaign streaming all across the globe. The reasons for why you should focus upon garnering audiences through Video Ads are simple. On an average, web users watch billions of hours of video every month. Also, YouTube has originated as the second largest search engine followed by Google. It has been observed that video ads are very helpful in increasing awareness for a brand. YouTube Ads have managed to increase nearly 20% traffic for business websites and nearly 43% of the new customers prefer to buy stuff that see in YouTube ads. Also, from the point of view of advertisers, this is beneficial as the advertisers are asked to pay only when the ads are being viewed by the users.
4 Major YouTube Video Ads
In-Stream: These ads are often used by the large scale brands and can be played before or during a YouTube partner video. The user can skip these ads after 5 seconds, however, the advertiser has to pay only if the user has watched the video for 30 seconds or more.
In-Slate: These are the ads that are shown in the beginning of videos that lasts for 10 minutes or longer. The viewers get to choose among 3 different ads and the advertiser has to pay only when the viewers watch the ad.
In-Search: These are more like the AdWords text ads and are placed at the top right corner of video results page. Again, the advertiser has to pay only when the viewers watch the ad.
In-Display: In-display ads can be seen only over the embedded YouTube content that is available over other sites. The advertisers are charged only when the viewers watch the ad.
Let’s Get Started
Step 1: TrueView Specifications
For uploading and running the videos, YouTube uses TrueView. So, the video ad that you wish to run through YouTube should meet the requirements set by TrueView. The videos should be hosted specifically over YouTube and should be kept public. Make sure the aspect ratio for the video is 4:3 or 16:9. The allowed video formats are .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP and WebM. The maximum length for the video is 5 minutes.
Step 2: Get the Video Viewed
You will need to upload the ad video and select the option of keeping it discoverable. Add a title that is brief yet has a clear description. The most important part is offering tags of keywords that are relevant to the video. Change the status to public and start creating an AdWords account. Once done, you can start managing your video ads, track the visits, performance, launch ads, set target audience and select a budget. As a part of submission and turnaround process, you will need to ensure that you get the ad at least 4 days prior the ad campaign begins, in case send through the Account Manager. There are possibilities for two creative revisions that might take place per six-week period (for active ad campaigns only).
Step 3: Target audience
Starting with the topic, you will have to provide a subject that suits well the niche of video. For instance: beauty, entertainment, movies, sports, cooking, etc. Set contextual keywords that will help in targeting keywords relevant to your product ad. Add the details for demographics such as age, gender, region etc. Choose other attributes such as interest category, exclusions, internet category and managed placements.
Now, you must have got an idea about how these ads work. Before, you set out to target audience through these ads, you will need to make sure that you follow an approach where you set a goal, create a script and then come up with a well edited video. As an additional tip, you should always make sure that you include call to actions and send out a message that showcases your business very well.