So, you now have a website of your own and you are planning to garner immense success through same. But how would you be doing this? Well, to start with, you will have to focus upon driving traffic to the website. Alternatively, the situation could be that your website already gets traffic and you want to drive traffic to the internal pages.
There was a time when most of the website owners used to rely upon Google organic and used to pay hefty amount for generating massive traffic for the website. But, that time is long gone now. Even though organic traffic is still regarded as the biggest source for garnering quality traffic, have you have thought what all you might have to face if the traffic goes away overnight? While paid traffic helps in generating precise conversions related to keyword searches, the end word is that you are actually renting those visitors. To make sure that you stay relevant, the most important thing is to re-evaluate the concepts regarding referral traffic as it is no more the same as it was two years ago.
Let us have a look at the five tips that will help in crafting a near to perfect referral traffic profile without making any mistakes.
1. Dependence on Social Media
Garnering traffic from social media is a tough task so if you are managing to draw traffic through social media then you are doing a pretty decent job. Finding traffic through social media suggests that your site is being talked about and is liked by people socially. Also, that the audience is managing to offer relevant content without much difficulty. However, depending too much upon this medium is going to take you nowhere. Firstly, if you start relying too much upon social media platforms for traffic then there are chances for the traffic to get snatched away as soon as the social media site changes any of the factors bringing traffic. You can do nothing in this situation rather than paying for traffic, but that would require a lot of investment and time.
Other factor is that you cannot expect social media users to display the same behavior as shown by the organic visitors. You cannot expect them to make conversions as all they like to do is to read, like, share and head out. This can serve as a long term medium for brand recognition as well as engagement but you cannot expect it to be a medium for conversions. Even though, there is nothing wrong about social media being a part of your plan, you need to make sure that you rely upon social media not to the same extent as you do in case of organic traffic.
2. Dependency on Google Organic
Just as we discussed about the dependency of brands over social media channels, the same way they can rely upon Google organic. Organic search is likely the best traffic referrer in concern of engagement, valuable audience and returning visit. However, a single wrong step could affect your site and leave you with a staggering analytics. Spending too much time in refining the organic visits is a good thing but spending the time solely upon this source is not going to help anyway. So, make sure you keep on researching and implementing multiple traffic reliable sources.
3. Dependency on Google and Facebook
Google and Facebook are the two most loved traffic-driving channels. However, you need to ensure that you do not restrict your dependency upon these two. Make sure your keep on diversifying your traffic accumulating channels, rather than relying completely upon Facebook or organic SEO. The traffic referrals should be kept as balanced visits accumulated from paid, organic, social and syndication to name a few. Make sure that you have sufficient positive traffic sources with you. So, even when you lose one of the medium like Facebook, you can still manage to grab traffic from other areas.
4. Organic Is Undeniably the King
Who says that organic traffic refers solely to Google. Even though, the first name that we could think of is Google, still there are other sources such as Bing, Duck Duck Go, and Yahoo. No matter what your organic source is, you are likely to garner hefty benefits through user engagement. You can expect the user to typically stay more associated with your site content. With no doubt in the fact that organic is the largest traffic accumulation source, you should always take this as primary focus and make sure that you build an alternative referral source.
5. Look for Bots
If you notice your analytics account, you are going to come across bots such as Semalt, Buttons-For-Websites etc to show up. These are not human referrals, but still help in bringing traffic to its owner’s page when you click over the referrals available in your analytics. So far, we do not have any solid reason for supporting this sort of traffic or why not to get rid of it.
You can always strengthen your traffic profile by diversifying the available resources and making a little extra efforts.